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MARKETING IN A SOCIAL AGE

MARKETING IN A SOCIAL AGE. THE WHAT, THE WHY AND THE HOW. WHO WE ARE. INTRO DUCTION. Our Presenters. Alex Vasilakos Marketing Director The Finance Marketing Group. Jenna Rogers Marketing Manager Channel Partners. Brittney Holcomb Digital Marketing Manager The Finance Marketing Group.

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MARKETING IN A SOCIAL AGE

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  1. MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  2. WHO WE ARE

  3. INTRODUCTION Our Presenters Alex Vasilakos Marketing Director The Finance Marketing Group Jenna Rogers Marketing Manager Channel Partners Brittney HolcombDigital Marketing Manager The Finance Marketing Group MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  4. FACEBOOK

  5. FACEBOOK What is Facebook • Difference Between Personal & Business Pages • Develop Page Likes • Increase Network Outreach • Targeted Ads For Business Development • Integrate & Track Using Analytics 1.15 billion users MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  6. FACEBOOK The Why • Builds Positive Brand Identity • Connect to potential customers • Increase trust • 82% of buyers say they trust a company more when it’s CEO or senior leadership are active on FB. And yet 36% of executives day their CEO either doesn’t care or cares little about the company’s reputation on social media(according to GroSocial) • Increases SEO (search engine optimization) • Drives Google to regard your website as more authoritative/important • Increases traffic to your website • Delivers better customer service • Allows real–time communication + engagement with customers • See first hand what is being said about your business MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  7. FACEBOOK Tactics you should do with Facebook to market your business • Here are 4 essential tactics for success: • Use Facebook Real Estate Wisely • Visual is Vital • Breaking through Edgerank • What is Edgerank: an algorithm developed by Facebook to help determine which posts are displayed within the news feed, the algorithm is governed by three main variables: • Affinity or the relationship between two objects • Weight or the value of the interaction as determined by Facebook • Time decay or the recent of the object • Raising affinity with fun, engaging, inspiring, highly shareable visuals. • Tie content back to your offer/site MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  8. LINKEDIN

  9. LINKEDIN What is LinkedIn • Social Network For Business Professionals • Personal vs. Business Pages • User Target Search • Increase Outreach & Business Development • Consumer Research • Custom Analytics System 300 million users 2 new users joining every second! MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  10. LINKEDIN The Why • Increased visibility for your brand • Increases SEO • Brings traffic back to your website • Company pages are interactive • Add rich media content • Product offerings • Network Through Groups • Create Instant Authority With Your Own Group • Recruit new talent MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  11. LINKEDIN Tactics you should do with LinkedIn to market your business • Here are 3 essential tactics for success: • Optimized business page and individual employee pages • Search for conversations with LinkedIn Signal • Engage with LinkedIn today, group, and your newsfeed • It’s important to join relevant groups for engagement and to find lead opportunities • LinkedIn Today is an aggregate of the top news around your connections and the companies you follow. MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  12. TWITTER

  13. TWITTER What is Twitter • Real Time Updates • Tweets, Retweets, & Everything Between! • Consumer Outreach • Direct Communication Channel • Promoted Posts/Ads • Integrate & Track Using Analytics 550 million users 215 million monthly active users MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  14. TWITTER The Why • Connect with customers • Customer feedback • Find out what they like/dislike • Network • Branding • Refine your brand • Marketing • Market products/services to more people for free • News • Twitter is the fastest outlet to spread news • Share + learn updates about your company or industry MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  15. TWITTER Tactics you should do with Twitter to market your business • Here are 3 essential tactics for success: • Organic and Promoted Tweets • A/B Test, measuring and optimize • Keyword streams for listening MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  16. GOOGLE+

  17. GOOGLE+ What is Google+ • Own & Ranked By Google • Personal, Business, & Community Pages • Google ‘My Business’ • Increase Local Search • Integrate & Track With Analytics Over 1 billion users 359 million monthly active users MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  18. GOOGLE+ The Why • Highest ranking for SEO • Google ranks it’s social media platform higher than others • Every Google+ post or business page is like it’s own webpage • Activity level is irrelevant on Google+ • Best option for social ads • Direct customer interaction MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  19. GOOGLE+ Tactics you should do with Google+ to market your business • Here are 4essential tactics for success: • Use a big bold cover photo and update it regularly • Include keywords and relevant links to your about page • Post often and optimize for best search results • Build up your circles • Hold regular Google hangouts and invite folks using the event invites • Connect with other businesses • Build your personal circles first • Comment on and share other peoples content MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  20. YOUTUBE

  21. YOUTUBE What is YouTube • Visual & Easily Digestible Content Has Higher ROI • Upload Video Content For Businesses, Such As: • Testimonials • New Product/Service Highlights • Infographic Videos • How To’s & Tutorials • Owned By Google • Integrate & Track With Analytics 2nd largest search engine Over 1 billion monthly active users MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  22. YOUTUBE The Why • Creating original video content improves your SEO • Video is shared regularly through social media and email • Video on your website enhances the quality of your site and entices visitors to stay longer • Video is a powerful branding tool • Video allows you to capture emotion and visual attributes that leave a lasting impression • Video helps convey messages that can be lost through written information • Opportunity • Video is a highly sharable format • Video is easy and inexpensive to produce MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  23. YOUTUBE Tactics you should do with YouTube to market your business • Here are 3 essential tactics for success: • Optimize your channel • YouTube is becoming its own search engine • Optimize Individual Videos • Encourage comments and subscribers • We always forget that YouTube is no just a place to watch cat videos but it is a social network as well. Commenting, liking, and subscribing to other relevant videos/channels is a great way to generate engagement and traffic to your page. MARKETING IN A SOCIAL AGE THE WHAT, THE WHY AND THE HOW

  24. THANK YOU

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