Mobile Ad & Social Media Ad

1. Mobile Ad & Social Media Ad Direct quotes from source: as indicated Prepared by: Celeste Ng Dated: June 2018

2. Mobile Phone Users World wide Mobile Phone Users Source: Statista, 2018; URL: https://www.statista.com/statistics/274774/forecast-of-mobile-phone-users-worldwide/

3. Mobile Ad + SM Ad – Importance (1) Mobile Ad – Importance (1) • Research shows that 77 percent of Americans own a mobile phone. If you think about it, that means that in America alone almost 249 million people are walking around with a personal advertising platform, just waiting to see your product. • According to a study by Social Media Today, 60 percent of all social media activity happens on mobile devices. Furthermore, people are far more likely to “share” social media posts from their phones than on a desktop computer.  Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

4. Mobile Ad + SM Ad – Importance (2) Mobile Ad – Importance (2) • Folks using mobile devices want their experience to be as streamlined as possible, especially when it comes to advertising. That’s why, according to Yahoo, native advertising is usually 4 times more effective than non-native methods. • Native ad is one that appears in the same editorial format as whatever content you happen to be viewing at the time. • Social media platforms make an excellent venue for native advertising because the ads are so easily integrated into mobile news feeds. Add to that how easy it is to share information on mobile devices and you can see why native ads and mobile social networking is such a powerhouse combination. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

5. Mobile Ad + SM Ad – in SM - Facebook & IG Mobile Ad – Format in Social Media – Facebook & IG Facebook is the undisputed king of social media. As mentioned above, more than 2 billion people use Facebook each month, creating a tremendous opportunity for advertising. What really sets Facebook apart from other social media platforms is its ability to target ads. Marketers can target their ads using interests, user activity, job description and even physical location. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

6. Mobile Ad + SM Ad – in SM - Facebook & IG Mobile Ad – Format in Social Media – Facebook & IG The benefit of Instagram to marketers is the company’s sheer domination when it comes to user engagement. Instagram’s engagement rate is 58 percent higher than Facebook and a staggering 2,000 percent higher than Twitter! Canvas Sometimes referred to as “interstitial” ads, a canvas advertisement is one that is designed to cover the entire viewing screen with an image or video. Facebook uses an algorithm that’s designed to provide greater ad performance as you spend more money. On average, though, the cost per click on a Facebook ad is around .28 cents and 1,000 impressions will run you a little over $7. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

7. Mobile Ad + SM Ad – in SM - Twitter Mobile Ad – Format in Social Media – Twitter Twitter shines when it comes to users being able to connect with influential people who could potentially promote a company’s products. It’s not exactly a traditional advertising platform, but what sets Twitter apart is its ability to act as an organic engagement network, something Facebook really doesn’t do anymore. Facebook’s decline in organic engagement is for two major reasons. First, newsfeed visibility is incredibly competitive today due to the amount of content published. Second, Facebook only shows users content that is most likely to interest them, not every piece of content that’s available. Twitter doesn’t have these issues. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

8. Mobile Ad + SM Ad – in SM - Pinterest Mobile Ad – Format in Social Media – Pinterest Like Instagram, Pinterest is a very visual platform, but where it differs from Instagram is the average user. Pinterest appeals highly to females, with 81 percent of its users being women. Pinterestad pricing is interesting in that you essentially “bid” for ad placement. You can establish the maximum amount you’re willing to pay for your specific ad type. Awareness campaigns are charged by CPM (cost per 1,000 engagements), while engagement and traffic campaigns are charged by engagement and number of clicks, respectively. As an example, the minimum you can bid for CPM is $5. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

9. Mobile Ad + SM Ad – in SM (3) Mobile Ad – in Social Media – LinkedIn LinkedIn is an excellent choice for marketers that want to promote primarily B2B products, as well as those that may be recruiting talent for businesses or higher education. LinkedIn has around 230 million users each month, and they’re pretty much even in terms of male and female users. However, more than half the users fall into the 30–64 age range, and 75 percent of the users earn more than $50,000 per year. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

10. Mobile Ad + SM Ad – in SM (4) Mobile Ad – in Social Media – LinkedIn • Dynamic Ads • These ads show up on the right-hand side as well, but they allow you to display more ad unit formats. • Pricing for LinkedIn ads is similar to Facebook in that you can select whether you want to pay on a cost-per-click basis or per 1,000 impressions (CPM). The difference is that LinkedIn requires a $10 per day minimum budget for your campaign. You’ll also have to meet minimum bid expectations for both cost-per-click ($2 per click) and CPM ($2 per 1,000 impressions) text ads. If you elect to launch a sponsored content campaign the cost will vary depending on your target audience. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

11. Mobile Ad + SM Ad – in SM (4) Mobile Ad – in Social Media – Snapchat Snapchat is one of the youngest platforms on the list, but it hit the scene with a purpose, and now boasts over 300 million users each month. Snapchat users are highly active, but that’s not the most important statistic for marketers who wish to use the platform for mobile advertising. Snapchat’s reach is absolutely mind-boggling. Every single day, Snapchat reaches 41 percent of the United States’ population who are between the age of 18 and 34. Source: PaymanTaei, 2018; URL: https://growthbug.com/why-you-should-focus-your-marketing-efforts-on-mobile-ads-and-social-media-8982442bc5df

12. Mobile Ad + SM Ad – in SM Monthly User Mobile Ad – in Social Media Source: Techcrunch, 2017; URL: https://techcrunch.com/2017/06/27/facebook-2-billion-users/