Introduction of China Renmin University Press(CRUP)

1. Introduction of China Renmin University Press(CRUP) • the first university-based publisher after the People’s Republic of China was founded • reputation for excellence as a publisher of academic works • over 3,000 kinds of books each year with annual sales more than 127 million US dollars • best sellers:

5. Robert H. Frank’s The Economic Naturalist (over 130,000 copies sold)

6. Ross Terrill’s Mao: A Biography (over 900,000 copies sold)

7. David Carey and John E. Morris’s King of Capital: The Remarkable Rise, Fall and Rise Again of Steve Schwarzman and Blackstone (over 300,000 copies sold)

8. Current Book Market of China • books on environment science and safe science with the fastest increase rate • books on culture, science, education and literature, which is still the main part of China’s book market • children’s books and internet literature with strong development • the original art and literature publication with high momentum

9. Personal Publishing Experience & How to Manage Writers • With CRUP for more than 7 years, edited more than160 books mainly on the humanities • take the Creative Writing Series as an example

11. In 2011 the Creative Writing Series was launched by CRUP who was the first publisher to have introduced creative writing into China. The creative writing subject has been developed over 100 years in western country like the US and UK where creative writing degrees have been set up. Writing capability development has received more and more attention. And creative writing related subjects have been set up in many higher schools in China. The whole series has more than 20 books and still another 20 books are about to come.

12. The earliest books introduced to China: Becoming A Writer Now Write! Fiction Writing Exercises from Today’s Best Writers and Teachers Now Write! Nonfiction-Memoir, Journalism and Creative Nonfiction Exercises from Today’s Best Writers and Teachers Immediate Fiction: A Complete Writing Course This year’s domestic books on creative writing: Internet Literature Creative Theories Story Workshop

13. Usually we have consider the writers’ specialty accomplishments, the evaluation from the academic circles and readers, practicality of the theories in the books, and self-structure of writing subjects. As for foreign writers, we look up related book materials, the ranking of the amazon.com and evaluation as well as the book recommendation on book fairs. Ask for advice about book design, tell them sale statistics at regular intervals, etc. are good to keep a good relationship with writers. What’s more, we invite writers to promote their books and give lectures on campus or at bookstore, try to combine the book and training, to help authors to realize the revenue maximization in terms of intellectual property. We have hold International Creative Writing Forum and Writing Workshop for consecutive four years, which have been increasingly popular among Chinese writers, including writing teachers from universities and high schools.