Introduction to Content Marketing Strategy

1. Introduction to Content Marketing Strategy

2. Creating high-quality content can be tough. Knowing how to write can easily be learned. Knowing what to write, now that’s difficult. Quick Recall! You need to know how to write. Next, you need to optimise your written content for SEO. You can learn how to write by following the writing process. It serves as a guide on how to write a clear and easy-to-understand content. This is the backbone of content creation intended for SEO. You need to make sure your content is optimised for search engines so that readers can be able to access it quickly. Most importantly, you need to know what to write.

3. If you are writing random content topics aimlessly, you might have a problem. It is not enough to write an excellent article. You need to write with a strategy if you expect to see results. This article aims to provide you with different ways you can use to set up your content strategy.

4. First thing’s first. Before you start your content strategy, you need to understand some basic terms: content marketing strategy, content strategy, and content plan. Content Marketing Institute defines: Content marketing strategy –  This is the “why”. It aims to provide answers to questions like “Why you are creating content or why are they your target audience?” This is used to achieve profitable results like increased revenue, lowered costs, or better customers. Content strategy – This is the “how”. It needs to answer questions like “How the creation, publication, and organisation of content is managed?” This is a strategy for managing content used for profitable results + all other content. Content plan – This is the “what”. This documents the specifics of your strategy. It should answer questions like “what topics will be covered, what content will be created, what platform will it be published on” and more.

5. According to Search Engine Journal, there are five simple ways to start your content marketing strategy: 1. Define your topic area 2. Define your target audience 3. List keywords for your topic area and target audience 4. Optimise your content 5. Publish on your site

6. Conclusion Content marketing strategy is about research. Knowing your audience and offer them your expertise through content creation. As SEO writers, creating a content marketing strategy is a must.

7. Source: https://anythingseo.wordpress.com/2018/07/18/introduction-to- content-marketing-strategy/