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Importance Of Data Integration

Organizations around the world collect tons of digital data daily from a variety of sources for analytics purposes. These data collected are stored in a wide range of data formats and seldom stored in a single format in a single database.

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Importance Of Data Integration

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  1. THE IMPORTANCE OF DATA INTEGRATION FOR SUCCESSFUL THE IMPORTANCE OF DATA INTEGRATION FOR SUCCESSFUL ANALYTICS ANALYTICS Each source of data contributes to a pool of data that tells a story about what’s going on across the business when viewed as a whole. However, Aberdeen’s recent Data Integration report reveals that IT teams are challenged in accessing this data to support enterprise analytics. ANALYTICS DEMANDS BETTER DATA ACCESS Each source of data contributes to a pool of data that tells a story about what’s going on across the business when viewed as a whole. However, Aberdeen’s recent Data Integration report reveals that IT teams are challenged in accessing this data to support enterprise analytics, WHAT IS DATA INTEGRATION? Data integration is about combining data from disparate sources whether internal or external data to transform into meaningful and valuable information. BETTER DATA INTEGRATION IS BETTER FOR EVERYONE Real-time information delivery 20% Business intelligence 20% Data quality 20% Customer data analytics 20% Data enrichment 20% GOOD DATA INTEGRATION DRIVES RESULTS Companies with data integration increased their customer base by 8.1% on average, compared to 5.2% for companies with no data integration.

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