160 likes | 243 Views
Weekly Business Update Jul 27, 2007. Jul MTD Flash Report (thru 7-26-07) Cash Sales. Summary Cash Sales Trend - $K. Publishing: Renewals. Publishing: Individual Renewals.
E N D
Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries).
Publishing Individual: Membership Trends • Source: Subscriber Data Base
Publishing Individual: Membership Trends This breakout of the upper left quadrant of the previous page (p.6) shows how the Prem Dir product is driving this upward trend. Prem Qtrly is off about 10% over the period and Reports (MIB, GIR, GMB, etc.), are up slightly. • Source: Subscriber Data Base
Publishing: Free List Subscriber Trend Covers 4/17/06 – 7/26/07
Publishing: Free List Weekly (Net) Growth Trend Covers 4/17/06 – 7/26/07