Rolando Hortaleza - Founder of Splash Corporation

1. Rolando Hortaleza – Chairman and Chief Executive Officer of Splash Corporation Im Going To Report About: Hello Sir John And Glory. XD

2. [ Biography ] • A Medical Student Who Had Just Started A Family. • He Has A Wife Named Dr. Rosalinda Ang-Hortaleza. • a wholly-owned Filipino company with business interests in personal care manufacturing and marketing, international distribution, and recently, nutraceuticals development and marketing. • was one of the 1999 Ten Outstanding Young Men (TOYM) Awardees for Entrepreneurship.

3. [ Humble Beginnings ] 1985 • Dr. Rolando Hortaleza and Dr. Rosalinda Ang-Hortaleza, got married after graduating from medical school and pooled together the cash gifts they received as wedding presents amounting to Php12,000. On 2 May 1985, using the Php12,000 as start-up capital, the couple paid Php5,000 to a cousin in exchange for a special formula for a cuticle remover. With the rest of the money, they bought an inventory of acetone, cuticle remover, amber bottles, and packaging materials to start a repacking business. • RBH Cosmetics, a backyard enterprise that packaged and distributed acetone, cuticle remover and cold wave lotion to neighborhood beauty parlors, was established.

4. [ Continued. ] 1986 • RBH Cosmetics became Hortaleza Cosmetics. • First year revenues amounted to a little over Php100,000. 1987 • Hortaleza Cosmetics was renamed as Splash Cosmetics. • Splash made its first Php1 million in sales with Splash hair spray. 1988 • Splash invested in low budget TV commercials using slides.

5. [ Trial-S And Hardship-S. ] • Times were hard then, and political situation unstable. Under these circumstances, Hortaleza knew it would take time to establish a practice and make a comfortable living out of it. • He also was not sure if he could provide his children good education with that he could make as a doctor. • Other copycats joined the fray. And soon the level of competition went down to pricing war. • He could not compete on the price. Hortaleza decided to set great store by his product’s value.

6. [ Continued. ] • Working with his wife and a houseboy from a makeshift “laboratory” at their dilapidated apartment, Hortaleza went on to produce cold wave lotion, cuticle removers and hair sprays. • Since he had no collateral to secure a bank loan, he relied on check rediscounting to fill orders, and soon ran up on debts. • His wobbly chemistry background and lack of equipment resulted in total waste-age and plenty of returned merchandise..

7. [ Road To Success ] • His luck turned in 1989 when he asked a sales clerk to name him a product that she thought had virtually no competitor. • 1991 – He launched Extraderm Exfoliant. The product took the market by storm and dominated the exfoliant sector long enough to pave way for Maxi-Peel, another high performing astringent aimed at younger women. • Splash soon dominated the market with an 80-percent share of the skin care pie.

8. [ Future Plans ] • He was poised to make his company a formidable international player. And was his plan to list shares of the Splash Holdings Inc. • Next year, as part of efforts to raise money to grow subsidiaries Splash International, Splash Pharmaceutical Corp. • He expects to raise 3.5 billion PHP from the sale of 30% of its shares at the Philippine Stock Exchange.

25. [ Business Lesson ] • A business [ should be ] dynamic. • It must be flexible and attuned to the changing times. • It must not stand still or be passive. • It should continually search for progress and improvements. • It must regenerate and reinvent itself.

26. [ Quotation ] “Try not to become a man of success but rather try to become a man of value.” -- Albert Einstein

27. La Fin. Thank You.