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Prediction of Fashion: The Scarf. Ashley Benson Fashion 100. The Scarf- a Classic. The Scarf Today. My Prediction. Dainty Bold Prints/Colors Cashmere/Silk. Emilio Pucci Italian Silk Tiger Scarf. Customer Profile: Artistic Classic Trendsetter Necessity Versatile. Demographics:
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Prediction of Fashion:The Scarf Ashley Benson Fashion 100
My Prediction • Dainty • Bold Prints/Colors • Cashmere/Silk Emilio Pucci Italian Silk Tiger Scarf
Customer Profile: Artistic Classic Trendsetter Necessity Versatile Demographics: Age Range 15-60 High school + Education Teacher, Actor, Housewife Income Level Ranges Target Market-
Comparison Shopping Trip • Fashion Leader-Saks 5th Avenue • Mass Merchandiser-JC Penney • Discounter-TJ Maxx
References: • Smith, Patrick. History of the Scarf. Retrieved May 9,2009, from http://www.content-corral.com/Article/History-of-the-scarf/11668 • Phelps, Nicole. Missoni 2009 Fall RTW Review. Retrieved May 1,2009, from http://www.style.com/fashionshows/review/F2009RTW-MISSONI • Stone, Elaine. (2007). InFashion: Fun! Fame! Fortune! Fairchild Publications, Inc.