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LA INC. The Los Angeles Convention and Visitors Bureau

LA INC. The Los Angeles Convention and Visitors Bureau. Los Angeles. Second largest U.S. city, behind New York Tourism is the number one industry 26 million overnight visitors annually $15 billion in spending. LA INC. Not for profit Internal Revenue Service 501c6 Tax Exempt Corporation

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LA INC. The Los Angeles Convention and Visitors Bureau

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  1. LA INC. The Los Angeles Convention and Visitors Bureau

  2. Los Angeles • Second largest U.S. city, behind New York • Tourism is the number one industry • 26 million overnight visitors annually • $15 billion in spending

  3. LA INC. • Not for profit • Internal Revenue Service 501c6 Tax Exempt Corporation • Organized 1977 • 75 Employees • Governed by Board of Directors

  4. Contract with the City of Los Angeles as official Sales and Marketing Organization for Tourism and Business Meetings • Contract with Los Angeles World Airports (LAWA) for International marketing • Revenue from Members and Partners

  5. 14% Transient Occupancy Tax “TOT” paid by hotel guests • 1.0% - LA INC. • 3.5% - Convention Center • 1.0% - Cultural Affairs Department • 8.5% - General City Funds

  6. LA INC. Budget – Revenue

  7. LA INC. Budget - Expenses *

  8. Expenses by Category

  9. LA INC.

  10. Finance & IT

  11. Marketing

  12. Sales and Client Services

  13. Strategic Partnerships

  14. Governance • 35 member Board of Directors • Hotels, Airlines, Attractions, Restaurants • City of Los Angeles has 2 non-voting members • LAWA Board of Commissioners • Board Committees • Sales • Marketing • Finance and Audit • Nominating

  15. National Tourism • Tourism Industries (under the U.S. Department of Commerce) • U.S. Travel Association, a not-for-profit funded by member dues • Travel Promotion Act

  16. State Tourism • California Travel & Tourism Commission • Public, private partnerships • Funded by $50 million industry assessment

  17. Local Tourism • Convention & Visitor Bureaus (tourism) • Chambers of Commerce (business) • Tourism Marketing District – industry assessment

  18. How Los Angeles Compares Based on individual City’s 2008 ADR Source: Smith Travel Research * Anaheim, Seattle and Chicago are pursuing additional district assessment scenarios.

  19. Weekly Lodging Trend- Los Angeles & Major U.S MarketsOccupancy & Room Rates Period: Week Ending 15th August- Week Ending 3rd October 2009 Source: Smith Travel

  20. LA County Hotel Occupancy Drops as Economy Weakens Source:PKF / Smith Travel 9/22/09

  21. LA Visitor Spending by Category Having Steadily Increased From 2003 Visitor Spending growth is Decreasing f: forecast (Internally adjusted on 06/24/09 ) Subject to review with CIC Estimates Source: CIC Research –Updated 07/21/09

  22. LAX Total Passenger Traffic Trend- By Month2007-2009 LAX total passenger traffic was down -4.8% year over year in August 2009 Source: LAWA Traffic Report

  23. Citywide Convention and Hotel Sales Room Nights

  24. Citywide ConventionsConsumed 2005 to 2012 * Forecast

  25. LA INC. WELCOME VIDEO

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