Rx Primary Care ROI

Rx Primary Care ROI

Sales by FSA from January to December 2011 FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps Stittsville, Ontario (K2S) *FSA sales data provided by IMS Brogan **Primary care cardiovascular product

Sales by FSA from January to December 2011 FSA’s contained within a traditional sales rep territory can be impacted by Inside Sales Reps Beechy, Saskatchewan (SOL) *FSA sales data provided by IMS Brogan **Primary care cardiovascular product

Sales in Uncovered Regions of Canada (From September 2010 to December 2011) 650% Sales Increase! New Indication Approved e-Detailing begins *Primary care cardiovascular product **Data provided by IMS Brogan

Demonstrated ROI for Primary Care Brand • Client launched National e-Detailing campaign • Cost to promote products in uncovered regions was $23,625. • Baseline sales in January 2011 were $8,739 • Total Sales for 2011 in the uncovered regions were $425,843! • That’s a return of $394,000! 17.5 times ROI! *Primary care cardiovascular product **Data provided by IMS Brogan

Return on Investment Primary Care Brand - 5552 Call Attempts Completed - 1765 HCPs Detailed - 32% Success in Detailing HCPs - Cost of 3 ISRs - $117,000** - Cost per HCP Detail - $66 *Data collected and cost calculations from February to May, 2012 **Cost of 3 ISRs is over 4 months

Rx Primary Care ROI

Rx Primary Care ROI

Presentation Transcript

Primary-Care Providers

Primary Care Update

Primary Care

Primary Care Psychology

Primary Care

HIV PRIMARY CARE

Primary Care Measurement

Primary Care Access

Primary Care

PRIMARY HEALTH CARE

Primary Care Derm

Primary Care

Primary Care

PRIMARY CARE:

Primary Care

Primary Care

Urgent & Primary Care

Creative RX Skin Care

Primary Care in Knightdale - Avance Primary Care