1 / 10

AP style

AP style. Brand names, food names. Brand names. When a product’s official, registered trademark name is used, capitalize it. Brand names are normally avoided unless they are essential to a story. Also, you should confirm that the specific brand product is being used. Trademark, defined.

chaveza
Download Presentation

AP style

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. AP style Brand names, food names

  2. Brand names • When a product’s official, registered trademark name is used, capitalize it. • Brand names are normally avoided unless they are essential to a story. • Also, you should confirm that the specific brand product is being used.

  3. Trademark, defined • A brand, symbol, word, etc. used by a manufacturer or dealer and protected by law to prevent a competitor from using it. • Example – AstroTurf, for a type of artificial grass. • When a trademark is used, capitalize it. • Many listed in stylebook. Also, the International Trademark Association may be a helpful resource.

  4. Sometimes … • Sometimes, the specific brand or trademark may be used because it adds a crucial detail to a story. A detail that adds an air of reality to a story:- He fished a Camel from his shirt pocket. • Depending on the context, that may be preferable to use rather than the more generic reference to a cigarette.

  5. Sports events • When a company sponsors a sports event or a stadium, etc., use the name on first reference.- GMAC Bowl.- Comerica Park, Ford Field. • When an event is clearly identifiable without the company’s name, drop the name on first reference and include elsewhere: Ex, FedEx Orange Bowl would be Orange Bowl. ID FedEx in an editor’s note later.

  6. Some brand names • Dumpster – use trash bin • Kleenex – facial tissue • Styrofoam – plastic foam • Frisbee – flying disc • Bubble Wrap – packaging material • Muzak – background music • Realtor – real estate agent • Kitty Litter – cat box filler

  7. Sometimes, they are so used … • Some words are used so commonly, they pass from trademark into generic terms. • Example: thermos • Formerly a trademark, now a generic term for any vacuum bottle. There is a manufacturer who still uses it as a brand name. • So, if it’s a Thermos brand vacuum bottle, capitalize. If not, lowercase.

  8. Food names • In general, if a geographic region or proper name is part of a food name, that part of the name is capitalized. • But the rules are odd. It’s best to look up any that you have any questions about.

  9. A and B at a glance • Asian Pear, Asiago cheese, Arborio rice • Bearnaise, baklava, bananas Foster, basmati rice, Bartlett pear, bibb lettuce, Black Angus beef, black-eyed pea, Bosc pear, Boston lettuce, bow-tie pasta, Bundt cake • Some capitalized due to brand names, region names, but again, it’s best to look them up.

  10. Questions?

More Related