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Successful Online Survey Recruitment Strategies

Successful Online Survey Recruitment Strategies . and. Reactions from Sexual Minority Youth . Authors and Support. Author and Presenter: Marilyn Hoppe , Ph.D., University of Washington

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Successful Online Survey Recruitment Strategies

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  1. Successful Online Survey Recruitment Strategies and Reactions from Sexual Minority Youth

  2. Authors and Support • Author and Presenter: Marilyn Hoppe, Ph.D., University of Washington • Co-Authors: Blair Beadnell, Ph.D., Diane Morrison, Ph.D., Elizabeth Wells, Ph.D., Avry Todd, MSW, University of Washington; David Dean Jr., Ph.D., Bucknell University • Funding source: NIMH #075030

  3. Mental Set • Why?—QVoices Project Background • How?—How did we put together the survey? How did we recruit people? • Who?—Description of our sample. • What?—What did they say? What lessons did we learn?

  4. Why?

  5. Why?

  6. Why?

  7. Why?

  8. How?

  9. What we learned from Focus Groups

  10. What we learned from Focus Groups • Confidentiality • Level of Comfort • Length • Understanding the questions • Fear of being judged • What would data be used for?

  11. What we learned from Focus Groups • Cash • Prepaid debit card • Movie passes • Gift cards • Music downloads

  12. What we learned from Focus Groups • Technology-based • Venue-based • General

  13. Our conclusion of what to do. . . . . .conduct an online, anonymous survey with incentives.

  14. How do you put together an online anonymous survey with incentives? (With a little help from your friends!) Collaborate! Collaborate! Collaborate!

  15. How do you put together an online anonymous survey with incentives? (With a little help from your friends!) • School of Social Work Computing Staff—website construction and hosting the website • DatStat, Inc.--programming and hosting the survey • Hallmark Insights—hosting and providing incentives • Facebook—recruitment • Qvoices Staff—survey items, monitor incoming data

  16. Our Website

  17. DatStat, Inc.™ Programming and Hosting our Survey

  18. Facebook Ad Design

  19. Recruitment Ad on Facebook Survey for Gay Teens Tell us your experiences in an anonymous online survey. QVoices is a study at the University of Washington School of Social Work.

  20. Targeting the Facebook Ad

  21. Facebook Pricing

  22. Cost for Facebook Ads $126.72

  23. Survey Process

  24. Who?

  25. Race/Ethnicity

  26. Sexual/romantic attractions

  27. What did they say? What did we learn?

  28. What we learned • Important to talk with members of target audience. • Difficult to manage an anonymous survey and give incentives. • Important to collaborate with partners who have expertise and some flexibility. • Facebook (and potentially other social networking sites) can be used effectively to recruit LGBTQ youth. • Recruiting via social networking sites can be very cost efficient.

  29. Thanks!

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