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Online Recruitment

Online Recruitment. Rolling Out the Web Carpet for Prospective Students. Presenters. Linda Day, System Analyst North Shore Community College lday@northshore.edu Aaron Toleos, Web Administrator North Shore Community College atoleos@northshore.edu. Section 1 Background.

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Online Recruitment

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  1. Online Recruitment Rolling Out the Web Carpet for Prospective Students

  2. Presenters • Linda Day, System AnalystNorth Shore Community Collegelday@northshore.edu • Aaron Toleos, Web AdministratorNorth Shore Community Collegeatoleos@northshore.edu

  3. Section 1Background

  4. North Shore Community College • 30 miles north of Boston • 4,000 FTE • 3 campuses

  5. 5 Years Ago • Recruit Cards • Paper Admissions • Arena Registration

  6. Campus Portal – Spring 2001

  7. Online Registration • 84% or more last8 semesters

  8. Growth & Satisfaction • transcripts • schedules • email • online courses • Web space • degree audit • financial aid • targeted messaging • voting for student elections • course chat & threaded discussion Student Survey: 99.7% good, very good, or excellent

  9. Traffic to Public Site Unique Visitors- Individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit. Unique Visitors

  10. Use of the Internet at Major Life MomentsPew Internet & American Life Project, January 2002 • Minorities & younger Americans led this group

  11. Online Admissions – Fall 2002 • 5,400 total Web Apps • About 1/3 apply online • Credit & noncredit

  12. Online Recruitment Merging of three separate projects: • Online Admissions Advising Form • Areas of Interest Project • Banner Recruitment Module A B C

  13. A Admission Advising Form • Reduce mailings • Improve quality of response • Reduce processing time • Reduce/improve phone calls • 150/month

  14. B Areas of Interest • Academic Divisions • Business Sciences (22 programs) • Health Professions (21 programs) • Human Services (21 programs) • Liberal Studies (6 programs) • Science & Mathematics (20 programs) • Problems • Too broad – only 5 categories • Based on institutional needs not user’s – Floriculture under Human Services • What about Noncredit?

  15. Areas of Interest 19 Areas of Interest Animal Care Aviation Science Beauty/Skin Care Business Careers Child Care/Teacher Training Computers Engineering Fire Floral/Landscape Design Food/Cooking Graphic Design Health Professions Hospitality/Travel/Tourism Human Services Law/Legal Careers Liberal Arts Office Skills/Careers Science Technology Unsure 6 Academic Divisions Business Sciences Health Professions Human Services Liberal Studies Science & Mathematics + Corporate & Community Ed.

  16. C Recruit Module This becomes Area of Interest

  17. Section 2How our system works

  18. www.northshore.edu

  19. Online Recruit – July 2003

  20. Thank You Page

  21. Area of Interest Page

  22. AcademicDept. Pages

  23. 24 Hour Email

  24. Relationships Hi Jennifer, I wanted to thank you for the email you sent me. I don't know when I will end up going back to school it will probably be this fall or the following fall due to many upcoming changes in my life...(I'm getting married !!) If there are any information packets about the school and vet tech program that can be mailed to me, I would greatly appreciate it. Phonathon: “Thanks for calling. I was meaning to get in touch with you.”

  25. E-Marketing Communications (1)

  26. E-Marketing Communications (2)

  27. Review • Fill out online recruit form • View personalized Web content • Receive 24 hour personal email • E-marketing communications • 10 to 70/day • 15 to 30 minutes/day processing

  28. Fall 2004

  29. Total Web Recruits? Between July 2003 and November 2004 3,869unique web recruits 1,182registered = 31% yield

  30. Section 3:Getting Serious About the Data

  31. HS Visits vs. Web Recruits HELLO!!!

  32. Sharing the Data

  33. Getting More Specific Already have 601 recruits for Fall 2005 Areas of Interest AGE WHERE THEY LIVE Summer 2005 Fall 2006

  34. Questions

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