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CATÁLOGO CONTENIDO GENERAL

Mobile Marketing. CATÁLOGO CONTENIDO GENERAL. MOBILE MARKETING. Mobile phone media. Powerful and personal all at once, mobile phones are always with their owners wherever they go and at whatever time.

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CATÁLOGO CONTENIDO GENERAL

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  1. Mobile Marketing CATÁLOGO CONTENIDO GENERAL

  2. MOBILE MARKETING Mobile phone media Powerful and personal all at once, mobile phones are always with their owners wherever they go and at whatever time. Over 90% of the population have a mobile phone, it’s interactive and has secure payment method. ALLOWS A HIGH LEVEL OF INTERACTION THE TRADITIONAL CHANNELS ARE ALREADY SATURATED + 1 MOBILE PHONE PER PERSON FULL MARKET OPERABILITY LESS INTRUSIVE ANYTIME-ANYWHERE

  3. MOBILE MARKETING Definition Mobile Marketingis the speciality the mobile phone market uses to reach the users.. Mobile Marketing can be used through MMS (Multimedia messages), SMS (Text messages) or e-mails. Benefits Reach Personalised Proximity Market segmentation Immediacy Speed and adaptability

  4. MOBILE MARKETING MOBILE MARKETING CAMPAIGNS SMS TAYLOR MADE APPLICATIONS ADVERGAMING MOBILE WEB

  5. MOBILE MARKETING MOBILE MARKETING SMS CAMPAINGS

  6. SMS CAMPAIGNS They are a set of services that KITMAKER offers which have been thought up to meet the communicational needs of present businesses. The use of SMS campaigns have allowed a big advancement in communication to take place, as it is now a effective and powerful commercial tool, it is up to date with society and completely flexible to their changing needs. What are they? The use of SMS is now used in all types of communicational campaigns. It’s an effective tool and by using it we can find out lots about our clients and consumers. SMS as a media tool Services SMS PUSH SMS PULL WAP PUSH Viral Marketing Promotional presents Loyalty rewards Corporate Marketing New products launch

  7. SMS CAMPAIGNS SMS PUSH This brand focuses its brand towards its target area. Sent by SMS or MMS with promotional or informative content to a client’s pre prepared list and preferences. This allows the client to analyse their likes and preferences with the objective to personalize and adapt the basic tools in order to show the deserved respect to each individual client. SMS PULL The user is in charge of starting this promotion. This service allows the user to advertise on other lines of media, television for example. The user will then send a SMS to a short number to participate in a promotion, offer their opinion, vote, etc… WAP PUSH An SMS link is placed on a mobile internet site. This system allows contents to be downloaded through clinking on the link placed on the website, this way the user only pays the minimum cost (for the connexion and transfer of Kbytes downloaded) This is the case when SMS PREMIUM is not required to send wap push. DIFFERENT TYPES OF SMS CAMPAIGNS

  8. SMS CAMPAIGNS SMS DRAWS This service allows any type of draws to take place between consumers and clients. The format and the manner of SMS DRAW are completely adaptable. SMS COMPETITIONS Questions, Riddles, Trivia, everything is possible, your clients and consumers can actively partake in these competitions. POSSIBLE APPLICATIONS

  9. SMS CAMPAIGNS CONTENT DOWNLOAD Trailers, songs, logo images or pets, the latest song or tune, the rhyme of your slogan… LOYALTY CAMPAIGNS Show how much you value your loyal customers. The consumers will be able to create their personal accounts, and when they buy your products they will gain points that will go up when they send a SMS. POSSIBLE APPLICATIONS

  10. SMS CAMPAIGNS SMS COMMUNITIES Create common spaces where your clients can get in contact with each other and get to know each other. Your brand will become the link between your clients. TAILORED SERVICES: In addition KITMAKER prepares and carries out any types of campaigns always with the same objective: To meet your needs. EXCLUSIVE SOLUTIONS POSSIBLE APPLICATIONS

  11. SMS CAMPAIGNS KITMAKER puts at your disposal all of the necessary tools and infrastructures so you can start your SMS campaign whatever it is: • STATS:KITMAKER pone a disposición de todos sus clientes un acceso exclusivo a las estadísticas generadas por sus campañas a tiempo real. • CONTENIDO: Además de la plataforma SMS y de todas las herramientas, disponemos del contenido para móvil más exclusivo y actual. • SEGURIDAD: Conscientes de la importancia de la seguridad y eficacia de cualquier campaña, KITMAKER dispone de los elementos de seguridad más avanzados para que ningún problema técnico afecte al resultado de la campaña: • Servidores alojados en el DATA CENTER más importante del país • Conexiones: FRAME RELAY, FIBRA OPTICA, LMDS, ADSL

  12. MOBILE MARKETING MOBILE MARKETING WEB MOBILE

  13. WEB MOBILE WE CAN CREATE TAILOR MADE WAP PORTALS • 60% of users that visit wap portals buy at least several products whilst using Premium wap systems, the safest and most laid back way of buying. • So, create your own wap portal and personalize it 1 Give it a name 2 Personalize it Promote it 3

  14. WEB MOBILE The WEB MOBILE service embraces several options, from making the most out of our own wap portals to creating your own tailored made wap portal. What suits your needs the most? YOUR OWN CONTENT OUR OWN PERSONAL BRANDS Our wap portals have every type of content that you could ever dream of. If you have your own content, what are you waiting for? Distribute it using wap. PERSONALIZED WAP PORTAL SUBSCRIPTION SECTION If you are only interested in our content, just select the content which you are most interested in. We can also offer you the chance to create a personalized wap portal with your own .mobi domain.

  15. WEB MOBILE This format allows the loyalty of your users to be rewarded by sending them different types of contents for free or using previous payment method. Loyalty Free content Content types Premium content

  16. WEB MOBILE Your corporate wap portal can contain both free and Premium content. Furthermore, the speed of this method allows your target to be the first to know about your latest news and promotions. Be the first Free content Your tricks Month front page Premium content Beauty Fashion Health People

  17. WEB MOBILE We offer you YOUR own portal yourportal.mobi Personalized domine

  18. WEB MOBILE We put at your disposition the exclusive access to the up to date statistics generated by your campaigns. First hand information about the total number of visits, Premium visits, amount invoiced over certain periods, the origin of your customers, the most downloaded content… Here at KITMAKER we are aware of the importance of providing security and efficiency for our clients. And because of this, we have the most advanced infrastructure available, in order that no obstacle becomes a problem to the services which you have contracted.

  19. WEB MOBILE If you still do not have a wap portal, we can design yours to your needs, the needs of you business and above all your user’s needs. YOUR OWN WAP PORTAL Contenido gratuito

  20. MOBILE MARKETING MOBILE MARKETING ADVERGAMING

  21. ADVERGAMING Advergaming = Advertising game This is an advertising tool which is not intrusive with the aim of promoting your product, organization or idea. In order to do that, we use interactive video games that allow the most contact time between the user and the promotional trademark. PRODUCTS COMPANIES IDEAS The objective of this type of games is to create a positive link between the user and the trademark. It’s about games and applications that are adapted and personalized depending on the needs and demands of the promoter. COMMUNICATING WHILST PLAYING

  22. ADVERGAMING Online Advergaming Mobile Advergaming Interactive games for PC developed using Flash technology. The player will be able to access the game by using the internet, downloading the games to their PC, or playing in a web site. Interactive games for mobile telephones developed using Java technology. The user will be able to access the games by using the internet, downloading the games to their terminal

  23. ADVERGAMING Reach your target market >> positive experience Low level of advertising interference BENEFITS Advergaming + OFFLINE PROMOTIONS Strengthen the reputation of the company image Increase the notoriety of the trademark VIRAL MARKETING without any costs High chance that the user will remember the trademark Create a dialogue with your users Links with other media entities Get the trademark ideas across TARGETED MARKET Be part of new technologies A good COST / EFFECTIVE relationship Be part of an entertaining game

  24. ADVERGAMING CUSTOMIZATION Each one of our creations can be customized to different levels depending on the needs of the advertiser. From the game’s settings to the game’s characters or objects can be adapted to give of the essence that your company wants to give. KITMAKER FLEXIBILITY NEW CREATION Our team of music developers, programmers and game designers can create from nothing applications and games (whether they are online or for mobile phones) that are adapted to the needs and demands of the advertiser.

  25. MOBILE MARKETING MOBILE MARKETING TAYLOR MADE APPLICATIONS

  26. TAYLOR MADE APPLICATIONS What can we do for you? We will do whatever is needed to make sure that your users are satisfied And if it has never been done… We’ll invent it for you - A programmed of events - A catalogue of businesses - A directory of establishments - Cultural diaries Together we can make it possible

  27. TAYLOR MADE APPLICATIONS What can we do for you? We can make your life simpler Here at KITMAKER we like to make it easy for you. In order to do that, we develop applications for mobile phones in order that you can achieve your communicational objectives. Applications that your users can download using the internet, SMS, via wap or that can be distributed using Bluetooth.

  28. TAYLOR MADE APPLICATIONS How do we do it? Steps involved • Create a detailed guide to develop the application. • Create a graphic guide with a description of all of the elements required. • The application is developed by our team of programmers. • An ALPHA testing process takes place. • The version is approved. • Porting takes place to over 400 hundred mobile phone brands and models. • The game is translated to predefined languages. • Distribution.

  29. TAYLOR MADE APPLICATIONS Benefits • Useful and detailed information • The least intrusive advertising available • Let your brand use the latest technologies, displaying a what type of company you are to the users • Tool designed to improve customer acquisition and loyalty • Raise your brand image

  30. www.kitmaker.com Avd/ Arcadi Garcia Sanz nº 19 1ºA 12540 Vila-real (Castellón) SPAIN Tel: +34 964523331

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