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M E R E S U U S P A & H O T E L FRANCHISE ACQUISITION PROPOSAL. August 200 9. Table of Contents . Background of Meresuu Spa & Hotel 3 Meresuu Spa & Hotel services 5 Hotel Wellness center Spa center Other services Franchise acquisition proposal 10
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M E R E S U U S P A & H O T E LFRANCHISE ACQUISITION PROPOSAL August 2009
Table of Contents • Background of Meresuu Spa & Hotel 3 • Meresuu Spa & Hotel services 5 • Hotel • Wellness center • Spa center • Other services • Franchise acquisition proposal 10 • Investment rationale 12 • Effective concept • Prospects for investor
Background of Meresuu Spa & Hotel • Meresuu Spa & Hotel is a 11-storey quality 4-star wellness spa hotel • Located amidst beautiful scenery of Northern Estonia in Narva-Jõesuu • Meresuu Spa & Hotel’s gross floor are is 13574 m2 • Facilities were opened in June 2008 • Meresuu Spa & Hotel territory includes • Land plots in usetotalingis 17000 m2 • Meresuu is owned by Egeria Kinnisvara OÜ • Egeria Kinnisvara OÜ is controlled by OÜ Commodore (25%) and Magdaleena Kinnisvara OÜ (75%) • Construction costs in the range of USD 18-20m • For similar development according to current price levels • During its short history, Meresuu has already received several awards • Winner of Presidential Award “Beautiful Estonian home 2009” competition; Best Tourism Establishment in Ida-Virumaa • “ Best Tourism Establishment in Estonia” award • International “Green Key” certificate • Webpage: www.meresuu.ee Meresuu Spa & Hotel Meresuu Spa & Hotel
Meresuu Spa & Hotel services (I) : Hotel • Meresuu Spa & Hotel is a 4-star level hotel • State of the art technical equipment has been used in the construction of the complex • Hotel includes 110 high quality environmentally friendly guestrooms • 82 Standard Rooms • 14 Family Rooms • 5 Double De Luxe Rooms • 5 Junior Suits • 3-4 Suits • All hotel rooms are equipped with • TVs, phones, climate control systems, mini-bars, safe-deposit boxes, espresso coffee machines (in suites) Internet connections and bathrobes • Several guestrooms have been designed to suit the requirements of guests with special needs • Majority of the guestrooms of Meresuu Spa & Hotel have a view of the sea • The rooms are situated on the floors 4 to 11 Standard Double Room Junior Suit
Meresuu Spa & Hotel services (II) : Wellness center • Wellness center includes 36 treatment rooms for beauty and health services • Facials • Body treatment capsules • Full body care treatments • Hands and feet • Massage • Hydrotherapy • Treatments and rituals for women, men and children • Brands used during treatments include • SwissLine, Fleur’s, Phytomer, Talika, OPI, E-Shave • Additional services • Sandy sunroom • Infra-red sauna • Cryosauna • Salt chamber • Hairdresser services Wellness center Wellness center – one of the treatment rooms
Meresuu Spa & Hotel services (III) : Spa center • Spa center includes seven different pools • Swimming pool – large pool with hydro-massage waterfall • Children’s pool • Massage pools - shallow pool with air massage system, large hydro massage tub and contrast bath hydrotherapy tubs for feet • Open-air terrace Jacuzzi • Five different saunas • Aroma • Steam • Finnish • Salt • Turkish • Open air terrace with bar • Additional services include • Aqua aerobics • Group exercises and trainings • Gym Spa center – swimming pools Spa center – sauna area
Meresuu Spa & Hotel services (IV) : Other services • Restaurant • Capacity for 200 people • Serves extensive buffet selection for breakfast, lunch or dinner • A ´la carte room for 24 people • Private room for lunch and dinner for 10 people • Open-air terrace • Lobby bar • Serves light snacks and refreshing juices and cocktails • Piano bar • Capacity for 100 people • Live music in the weekends • Cigar room, pool table • Conference facilities • 4 conference rooms with all the necessary equipment • The largest conference room is for 130 participants • Seminar and meeting rooms are for 42, 24 and 24 participants respectively • Other services • Playroom with nanny for children • Sports equipment rental • Interactive activities for groups A ´la carte Restaurant area
Franchise Acquisition Proposal • Meresuu Spa & Hotel’s project and know-how offered to potential investor, including • Full architectural project documentation • Full interior design concept • Necessary changes in the original project documentation in order to achieve even more efficient operations • Changes in the project’s documentations regarding ground works and foundations (according to geological studies in prospective location conducted by investor) • Detailed calculations of project’s costs based on the best offers from sub-contractors and suppliers • Project manager for day-to-day management of the whole project till the opening (construction period is approximately 12 months) • Construction supervision • Training of key managers of the future management team in Meresuu Spa & Hotel • Know-how regarding IT systems, logistical solutions and other vital operational know-how
Investment Rationale (I) : Effective Concept • Meresuu Spa & Hotel concept • 4-star level wellness spa hotel • Optimal size with 110 high quality guestrooms • Private and exclusive complex • Wide range of wellness services • Conference center for business activities • During its short history Meresuu Spa & Hotel has received significant recognition • Presidential award “Beautiful Estonian home 2009”; Best Tourism Establishment in Ida-Virumaa • “ Best Tourism Establishment in Estonia” • “ Green Key” certificate assuring that Meresuu is ecologically responsible hotel operation • Meresuu Spa & Hotel is highly valued among state level • Foreign ambassadors, government politicians and Estonian President were accommodated in Meresuu During Estonian independence 90th anniversary celebrations • Meresuu Spa & Hotel has received guests from more than 40 countries
Investment Rationale (II) : Prospects for investor • Meresuu Spa & Hotel concept includes conference center • Potential to accommodate corporate customers and foreign guests • Possible to organize conferences, corporate parties, and diplomatic receptions • Further possibilities to develop the current concept • Option to add medical center with professional medical care and doctors • Possibility to build additional larger suites to top floors of the hotel • Trend of Spa hotels’ occupancy • Occupancy of Spa hotels is on average 30% higher than of normal hotels in the region • Acquiring the project gives potential investor head start for expansion • Efficient and fast start-up period • Options for quick expansion in the region using the same concept