Franchise Proposal

1. Franchise Proposal • Need of the hour • Products Offered • Business Potential • Business Model • Role as a Franchise • Investment & Returns • USP • Organization Profile • Who can apply?

2. Need of the hour Why do we need I-Class program for children? To Develop High Cognition, Intelligence, Character, Positive Thinking, Attitudes, Personality, Memory, Speed in Calculations, Focus, Decision Making Ability, Creativity, Responsibility, Citizenship, Kindness, Respect, Honesty, Self Control, Tolerance & Cooperation Cognitionis your entire thinking process including IQ, Focus, Decision Making Ability, CQ, EQ, Memory, Reasoning, Gifted Intelligences & Natural Abilities. I-Class is a scientifically designed training based contact program for children. It is based on Cognition Neuroscience Education Technology. It helps develop innovation, creativity, logics, reasoning and problem solving abilities in children. It is aimed at developing Multiple Intelligence in Children. It helps students to transform their natural ability into great careers. It develops super skills in children. These skills play a crucial role in shaping up their career & will help them attain meaningful goals in life.

3. Products Offered We offer the following 4 brands under I-Class Franchise set up Find Product Details Ahead Target Market – Schools & Parents

4. Whiz Kid (3-6 years) *This is the 1st stage of Cognitive Development. Why do we need this? Cognition Development is at a light fastening speed before the age of 6 years. It is in this age group that the child develops most of the faculties of brain. For example, linguistics, vocabulary building, memory, learning habits, emotions, interests, attention and attitudes. A peek at the early stages of brain development shows how early childhood education encourages brain growth, memory and language development in babies and preschool children. At birth, a baby's brain already has 100,000,000,000 cells. This is about the same number of stars in the Milky Way. Unlike the rest of the body, the brain is not complete at birth. In order to start working, the cells need to communicate with each other. As a baby starts to experience life, connections are made between cells - the more connections there are, the more the brain can do. A baby's brain develops so fast that by age two, a child who is developing normally has the same number of connection as an adult. By age three, a child has twice as many brain connections as an adult. That’s why it becomes so important to focus on our Whiz Kids & nourish their brains to the fullest. 6 months Basic | 6 months Advanced 8 classes a month | 2 hours per class Fees: Rs.1600/- per month

5. Whiz Kid (3-6 years) *This is the 1st stage of Cognitive Development. Program details 6 months Basic | 6 months Advanced 8 classes a month | 2 hours per class Fees: Rs.500-1600/- per month

6. Street Smart (6-8, 8-11 years) *This is the 2nd stage of Cognitive Development. Why do we need this? Imagine that a child's brain is like a house that has just been built. The walls are up, the doors are hung. Then you go to the store and buy electrical wiring, switches, a fuse box and other electrical supplies. You bring these supplies to the new house and set them on the floor. Will they work? Probably not. You first must string the wiring and hook up all of the connections. This is quite similar to the way our brains are formed. We are born with as many nerve cells as stars in the Milky Way galaxy. But these cells have not yet established a pattern of wiring between them they haven't made their connections. 6-11 years is the second stage of cognitive development. This is the stage where child begins to develop abstract thinking & reasoning. Rote learning and academic education is not enough to develop the rational intelligence and natural abilities. This program helps develop the layout of wiring pattern in the brain. 6 months Basic | 6 months Advanced 8 classes a month | 2 hours per class Fees: Rs.500-1600/- per month

7. Street Smart (6-8, 8-11 years) *This is the 2nd stage of Cognitive Development. Program details 6 months Basic | 6 months Advanced 8 classes a month | 2 hours per class Fees: Rs.500-1600/- per month

8. Googlite (11-16 years) *This is the 3rd & final stage of Cognitive Development. 6 months Basic | 6 months Advanced 6 classes a month | 2 hours per class Why do we need this? Beginning at about age 11, a child's brain gets rid of extra connections in a process calling "pruning," gradually making order - out of a thick tangle of "wires”. The remaining "wiring" is more powerful and efficient. Googlite program is technically designed for 11-16 year old children, who are now adept to learn the challenges that lie ahead in this competitive world. Googlite program is based on super skills development. Super skills include innovation, creativity, problem solving. It includes challenges, attitude formation, reasoning & thinking. This program is blended with personality development & grooming. After completing 6 months program the child is ready to take on competitive challenges head on. Children are now well aware of their actions, performances, and also understands how to transform their natural ability into a great Career. Fees: Rs.500-1600/- per month

9. Googlite (11-16 years) *This is the 3rd & final stage of Cognitive Development. Program details 6 months Basic | 6 months Advanced 6 classes a month | 2 hours per class Fees: Rs.500-1600/- per month

10. Brain O Mania Camps Preferred Location – Schools During Summer & Winter Breaks From Born Genius To be the Greatest 5 Days – 15 Days | 4 Hours/day Rs.2500/- to Rs.12000/- per child

11. How do we promote I-Class programs? Through Owned Locations Initial Targets – 30 Kids each age group. Total ~ 100 Children. Outside Deco of the owned location Display Board, as per brand specifications Preferably a Glow Sign Board of minimum 6x3 ft The Board should have your phone no & website The Board shall be at a prominent location The Board should be lit at evening / night time Inside Deco Flat top tables and chairs to seat 20-25 students Combined desk & benches can also be put Display banners/art work & clippings on Notice Board Well illuminated, Well ventilated Air conditioned, if possible First-aid kit & Compliance of other safety norms Washroom Facility for Children Clean Drinking Water Initial Drive Orientation programs in your own society Banner Drive or Distribute Fliers through newspaper FM Ads & local area cable ads if required Banner / Poster drive in near by areas Make note of queries received Invite the Parents for a Counseling Session Do Registrations on the spot Potential Target Markets Localities, Residential Buildings / Societies Near by Schools Social Gatherings, Clubs ,Kitty Parties, Working parents Always be prepared with Visiting Cards Promotional Activity Flyers Stock of Books/material Receipt book Company information brochures

12. How do we promote I-Class programs? Through Schools for Volume Business Visiting & Meeting with School Principal Meeting the principal is the soul of the whole procedure Apply all your experience, knowledge of the product, knowledge of the company profile, names of the schools we are working with, national international achievements and speak everything with conviction. Ask for a demo presentation/orientation if required. Remember, you are not a franchise, but the company itself, and a decision maker. Avoid false promises & your homework must be by heart. Take the visiting card of the principal; develop a healthy personal relationship up to an extent that you can at least give a call on their mobile numbers. If possible discuss the sample circular, try to close the deal & convince the school head to make it a grand success Again confirm when can we float the circulars amongst students at the earliest. Ask for the number of circulars required and note it down in front of the principal. If the school grants permission to use rooms on weekends please take in writing on school letterhead. If a revisit is required for this step, must plan accordingly and take an appointment. Pre Planning Steps Be prepared with 5 sets of school dockets, sample books & sample circular/notice for parents. Plan a night before your travel schedule and route, in an order, to visit the schools, so as to conserve your energies for the meetings. Carry enough number of visiting cards and Promotion Materials. Execution & Operations Report the meeting details to the company head telephonically. Follow up printer for on time delivery of circulars & in case if you think that printer is delaying, then arrange photocopies. Take help from office staff or colleagues available to collect the circulars & timely distribution with the help school coordinator. BIG DAY: Coordinate with the school authorities to distribute the circulars & get ready to receive phone calls from parents. Make them quickly understand as how important is this 1 year program for their children. Meet and thanks the school authorities at last. Management & Records Make the records of student names those who have paid the fees Keep one copy with you and forward other copy to company head. Keep the complete school record with yourself and produce whenever asked to do so. Please start the classes on stipulated date and time. Ask the school authorities if the company can install a small flex board outside. Always be present with your team on PTM day for on the spot admissions. *Arrange for trainers as and when required. Initial Targets –200 admissions ( out of total 1000 students)

13. Compulsory I-Class model for Private Schools | Govt. Schools & NGOs For school children & teachers | I-Class Fee reduced by 70-80% One value addition which makes everyone deliver 120 percent of their potential 120 degree education model • Cognitive Ability Development Curriculum as a regular program • Elevates IQ, Focus, Decision Making Ability, Creativity, Gifted Intelligence, Aptitude, Calculations & Memory • Teaching becomes highly authentic and futuristic • Action Oriented program with tangible results within few weeks • Futuristic content like knowledge about Fortune 500 companies & alpha-math TFT = Teachers for Tomorrow I-Class is a 120 degree education model to fill all the gaps in school education for a fool proof quality education

14. Business Potential - India Market Expanding Rapidly Year on Year

15. Business & Support Model for I-Class Franchise Can open multiple locations or can sub franchise in a State Can open multiple locations or can sub franchise in a Dist In absence of support channel partners – Company is the first level of support Can open one location/area or multiple schools in a Zone

16. What do we provide? Brands & Content Technical Know-How of day-to-day operations Training to trainers & Business Training Course materials & products Student certifications Quality control Periodic technical updates Internet & Website support Marketing Budget & Creative marketing Creative Designs, Flyers, Pamphlets, Classifieds • Latest Technology in Education Sector • Highly Respectable Business Profile • Monopoly in the segment • Flexibility in Product Pricing • Maximum products/programs under 1 roof • Early entry can benefit you in investment & margins • Continuous R&D / Content Development • Instant Start | Small or No Infrastructure reqd. • Small Investment & HR requirements • Breakeven potential within 3-6 months • B2B & B2C markets • Unsaturated Recession Proof Business Nature Dial Fran care 0172 4671477