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Rural tourism provider training for quality – eliminating skill gaps

Rural tourism provider training for quality – eliminating skill gaps. A snāte Ziemele Latvian Country Tourism Association “Lauku ceļotājs” 15.02.2008, Amsterdam. Founded: 1993 Members: ~ 35 0 Staff: ~ 5 - 14. Latvian Country Tourism Association Lauku ceļotājs.

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Rural tourism provider training for quality – eliminating skill gaps

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  1. Rural tourism provider training for quality – eliminating skill gaps Asnāte Ziemele Latvian Country Tourism Association “Lauku ceļotājs” 15.02.2008, Amsterdam

  2. Founded: 1993 Members: ~350 Staff: ~ 5 - 14 Latvian Country TourismAssociationLauku ceļotājs • RT product development • Quality control and labelling • Povider training and consultations • Promotion and marketing (brochures, maps, Internet) • Lobbying for interests of members www.countryholidays.lv

  3. SERVICED ACCOMODATION-guests are offered rooms or separate parts of the house,- price usually includesbreakfast (B&B),- hosts offer meals,activity facilities, services, recommend local sites of interest. Accommodations SELF-CATERING ACCOMMODATION separate house for the sole use of the guests,- bedrooms, a living room, a kitchen and a washroom.

  4. Concept of training • Based on provider needs • Based on practical, hands-on experience • Easily accessible to RT providers • Time and cost efficient

  5. Training for quality - linked with quality system Project “New approach to training for quality in European Rural Tourism”(Leonardo da Vinci, 2002-2004) Project goal: To improve the quality of products and services in rural tourism developing a web based inspector training and provider self - evaluation tool. Project leader: Latvian Country Tourism Association “Lauku ceļotājs” Project partners: Futour GmbH – Germany Eesti Maaturism – Estonia Prodec Consultores S.L. – Spain Vidzeme College University – Latvia Project supported by: EC Leonardo da Vinci programme Project duration: 01.11.2002 - 31.10.2004

  6. European RT quality systems benchmarked DLG - Deutsche Landwirtschafts - Gesellschaft DTV – Deutscher Tourismusverband Gites de France RAAR-Andalusian Network of Rural Accommodation Austrian Country Holidays English Tourism Council *** Latvian Country Tourism Association Project LV/02/B/F/PP-138.009 “A New Approach To Training For Quality in European Rural Tourism”

  7. Online Customer Review Criteria clusters: EQUIPMENT STANDARD SURROUNDINGS LEISURE CHOICE AND SERVICES PERSONAL AMBIENCE AND TREAT SAFETY AND SECURITY

  8. International RT Quality workshop Puchheim, Germany 16.05.2003. (50 participants, 20 countries) Approving the need for common language and quality criteria benchmarking in RT

  9. Project results Virtual training module Quality criteria “Tree” Inspector’s manual Assessment forms Inspection results data system

  10. Quality inspection and results: feedback on training needs

  11. Training tool • Based on real examples • Structuredalong quality criteria and inspection manual

  12. Identify training needs to overcome skill gaps • Provider reviews • Quality inspections • Customer reviews, lessons from complaints • Provider feedback (seminars, conferences)

  13. Cluster structure of quality criteria provides flexibility to update training contents according to training needs! 1. Equipment 2. Surroundings 3. Services and leisure 4. Personal attention 5. Security

  14. Example - current training needs in RT quality service quality – the main challenge (according to customer feedback in the booking system in www.countryholidays.lv )

  15. Motivating RT providers for training • Training certificates as a bonus in quality assessment • Efficient marketing of quality scheme and ecolabel • Demonstrate drawbacks and show opportunities

  16. We are open for cooperation! Latvian Country Tourism Association “Lauku ceļotājs” Kugu str. 11, Riga, Latvia www.countryholidays.lv

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