1 / 17

Unit 3 -26I. Analyze the influence of media coverage, campaign advertising, and public opinion polls on election results

Unit 3 -26I. Analyze the influence of media coverage, campaign advertising, and public opinion polls on election results. Matt Silva and Logan Garletts 1 st. Media Coverage. “ mirrors or molders” of public opinion. medium- is a means of communication; it transmits some kind of information

cheche
Download Presentation

Unit 3 -26I. Analyze the influence of media coverage, campaign advertising, and public opinion polls on election results

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Unit 3 -26I. Analyze the influence of media coverage, campaign advertising, and public opinion polls on election results Matt Silva and Logan Garletts 1st

  2. Media Coverage • “mirrors or molders” of public opinion. • medium- is a means of communication; it transmits some kind of information • Media is the plural of medium

  3. T.V., newspaper, radio, and magazine are the most impactful media sources • mass media is not a part of government • media does not primarily exist to influence the government • media presents people with political information

  4. the media provides a large amount of political information less directly by things such as articles about issues likes health care, crime, etc. • media helps shape public agenda

  5. public agenda- the societal problems that government officials need to address

  6. Campaign advertising • private contributors and public treasury two main sources of funding • small contributors- only 10% of people voting age make contributions

  7. Wealthy individuals and family make many contributions • Candidates themselves make contributions • Various non-party groups such as political action committes(PACs) PACs- political arms of special- interest and other organizations with a stake in electoral politics

  8. Temporary organizations- groups formed for the immediate purposes of a campaign • Public Funds- subsidies from the federal and some state treasuries • subsidy- grant of money • campaign donations are a form of political participation

  9. Congress began to regulate campaign funding in 1907 • The federal election commission(FEC) administers all federal law dealing with campaign finance

  10. Today no person can gave more than $2100 to a federal candidate a primary election, no more than $5000 in any year to apolitical action committee, or $26,700 to a national party committee • Limits on expenditures began in 1925 due to Buckley v. Valeo

  11. Congress first began to provide for the public funding of presidential campaigns in the Revenue Act of 1971 • hard money- money raised and spent to elect candidates for Congress and the White House

  12. Soft Money- funds given to party organizations

  13. Public Opinion Polls • public opinion polls- devices that attempt to collect information by asking people questions • straw vote-used in the early 1930s polls that read the same question to a large group

  14. Scientific polling began in the mid 1930s with the efforts of George Gallup and Elmo Roper • more than 1,000 regional polling organizations in the U.S.

  15. The polling process is 5 steps • Define the universe whole population) to be surveyed • construct a sample • prepare valid questions • select and control how the poll will be taken

  16. 5) analyze and report their finding to the public • sample- a representative slice of the total universe • random sample are more effective • quota sample- a sample deliberately constructed to reflect several characteristics of a given universe

  17. quota sample- a sample deliberately constructed to reflect several characteristics of a given universe

More Related