Media Days 2012 b y Kadir Has University Communication Faculty / İstanbul &

1. A Design OrientedCurricularStrategyfor Communications & Media Studies Media Days 2012 by Kadir Has UniversityCommunicationFaculty / İstanbul & South East Europe Media Organization (SEEMO) 3 – 7 December 2012 Prof.Dr. Murat Barkan Yaşar University / İzmir

2. Don’t you think it is a great risk for thesake of the communication? A Design OrientedCurricularStrategyfor Communications & Media Studies How many of us ask “why do you mean it?”right before the often asked question: “what do you mean by that?” Don’t you think we leave the most criticalpart of the communication un-touched?

3. More over, don’t you think there is a serious contradiction between thebeginning of the communication and it’s end? A Design OrientedCurricularStrategyfor Communications & Media Studies How many of us ask “why do you mean it?”right before the often asked question: “what do you mean by that?” Don’t you think we leave the mostcritical answer to ourselves? Despite the widely shared understanding communication starts with the identification of the need!

4. Analyzing the ‘real’ resources creating the problem by putting it into pieces Realizing the existence of the problem what? Bringing the the useful pieces together for solution Designing the Message + Planning the Media how? Identifying the “need” why? A Design OrientedCurricularStrategyfor Communications & Media Studies

5. ! Thesectorgetssmaller in paralleltotheserialeconomicalcrisis; recruitmentopportunitiesgetsweakened in due. ! Economygetslocalizedlocalmedia is morepowerfulthanbefore. ! NGO powergetscloselyconnectedorevenintegratedtothemedia. ! Productionandbroadcastinggetsstrictlydiscriminated; productionbecomes an outsourcingsector. A Design OrientedCurricularStrategyfor Communications & Media Studies Winds of change in themediasector..

6. ! ! ! ! Market= “thereal life aftergraduation”, needsdesigners in allfields of communication. (productiondesigners, page designers, campaigndesigners, instructionaldesigners...) All “communicationspecialists” should be equippedwith “practicalexperiences” besidestheir “designexperties”. It is not possibletomakeourstudentsproductive, creative & efficient problem solversunlesswe put themintoproduction. Everysinglestudentshouldhaveenough “completedproducts” in theirgraduationportfolio, to be in a positiontopresent theirgainedcapacitiesduringtheireducation. A Design OrientedCurricularStrategyfor Communications & Media Studies Winds of change in themediasector..

7. ! ! ! ! ! who cananalyze social problems to be solved by media. who canidentify clear cut media solutions. ! ! who cancreate com.’s methods, strategies & tactics. who can perceive sensitivities of the public opinion. who canconstruct the content of the message. who canoperate media planning & implementation. who can easily transferknow-how to practice. A Design OrientedCurricularStrategyfor Communications & Media Studies Winds of change in themediasector.. «… the sector neither needs quality technicians withlow intellectualskillsnor quality intelectualswith low technical qualifications…» Sector needs thebestcombinationwithbothemphasis;

8. ! ! ! ! ! ! ! ready forworking in teams, trained equivalent to the requirements of the real life, equipped with problem solving proficiencies, creative, efficient & productive, capable in designing messages, capable in making fast & effectivedecisions during the crisis, good in planning media implementation, A Design OrientedCurricularStrategyfor Communications & Media Studies So the media specialist should be; highly motivatedprofessionals equippedwithmulti-functional,multi-dimentional,multi-disciplinaryskills

9. Expectations of the real life should be researched/inspected/analized Demand & supplybalancerequirementsshould be met Institutional specializations should be identified dueto the findings of the analysis Graduatequalificationsshould be testedwithrespecttothereal life expectations Unique proficiencies should be reflected to the curriculum. Efficient academic advice system should be established Theoretical/intellectual & practicalskillsshould be balanced A Design OrientedCurricularStrategyfor Communications & Media Studies

10. Spring Fall Core (Fac.Req.) – Theory + Practice «Message» Core (Fac.Req.) – Theory + Practice «Message Desing» First Year Second Year Core (Fac.Req.) – Theory + Practice «Media» Third Year Fourth Year A Design OrientedCurricularStrategyfor Communications & Media Studies Academictargetsto hit Core (Fac.Req.) – Theory + Practice «Planning Media» MultipleElectiveDept.(Techn.Tracks) – Practice «Analysis & ElementaryProduction» MultipleElective – Dept.(Techn.Tracks) – Practice «Project basedstudies»

11. Thank you so much for your interest & patience.. MB