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Social Media

Social Media. By Marcy Lamberson. Marcy Lamberson. Teacher • Student • Internet Fan. 4 Topics in 20 Minutes. Teacher/Studio Partnerships Facebook Blogs And other important stuff. Studio Partnerships 101. Build a Class Menu • Class Name • Description / Techniques • Length

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Social Media

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  1. Social Media By Marcy Lamberson

  2. Marcy Lamberson • Teacher • • Student • • Internet Fan

  3. 4 Topics in 20 Minutes • Teacher/Studio Partnerships • Facebook • Blogs • And other important stuff

  4. Studio Partnerships 101 Build a Class Menu • Class Name • Description / Techniques • Length • Number of Students • Teaching Level • Photos

  5. 3 Tips For Finding Potential Employers Online LE’s Teacher Class Listings Facebook ISGB Bead Release

  6. They Like You!More Details to Follow • Glass list for classes • Tool list • Promo paragraphs & photos • Travel & meal requirements • Terms / rates • Any helpful info for special items needed

  7. Scoring Bonus Points • Bead / Class Samples • Promo Materials

  8. Your Turn To Help Market Website Blog Shows Twitter Get Creative

  9. Ways To Get Invited Back • Handouts • Help The Studio Sell • Promote Your Host • Watch What You Say

  10. Follow Up Online • Post Pictures • Follow Up Blog, FB Posts, Tweets • Acknowledge Host Studio

  11. Facebook Facebook Pointers Technical Aspects Special Sauce *Quick tip: http://www.funnystatus.com/tutorials/facebook-tips-tricks/

  12. FB Pointers • Update Frequency • Fun & Helpful • Conversational/ Ongoing Discussion • Not All About You • Engagement Spreads Message Virally

  13. Why People Become Fans • Direct Invitation • See An Ad • Friend’s Referral • Promotional Offer • Met You in Class or Show

  14. Have Fans? Do This • Social Media Optimization • Engage them • Call to action • Promotional Offer

  15. Good FB Technical Stuff • Photos now hi-res 2048 pixels wide • Bulk tagging options • Business page & tabs • Best Days/Time to Post

  16. What To Post on Your Business Page • Photos- you, students, work • Videos • Ask Questions & Engage • Links • Small Tidbits of Personal

  17. • Express & Show Who You Are • Show What You Do • Bring Customers to Website • Sell Your Work • Because Everyone Else Is Doing It? Blogging- Why Have One?

  18. Really Good Reasons to Have One • Search Engine Optimization (SEO) • Additional Content for FB • Show Photos (Flickr) • Links & Tags • Tells & Shows Who You Are

  19. More Posting Websites • Forums- Glass Related • Pinterest, Stumbleupon • Etsy, Artfire • Google Alerts, Google+ • Linkedin

  20. Multi-Media Promotional Tools • E-Books, Tutorials • Podcasts • Videos, YouTube, LiveStream • RSS Feeds, Readers • Photography • Email Marketing • Postcards, Business Cards, Flyers

  21. Search Engines • There are three(3) types of tags used in Search Engine Visibility: Title, Description, and Keywords. The content entered for these tag should mirror and encompass the major contents and topics covered on the page. in the Meta tag area of submitted sites. The character limits for each type of tag are: Title • 65 characters Description • 250 characters Keywords • 1000 character

  22. Increase Your Visibility • With the Studios- by helping fill classes by promoting them and yourself • With Facebook- by having a professional business page, growing your fan base and engaging them in discussion, photos and keeping it fun. • By Blogging- increase your SEO, visibility, and show who you are. • Other online media- tutorials, forums, guest blog, photographs, tags, etc.

  23. See…Put Yourself Out There! • Friend me on FB - Marcy Lamberson • Tweet Together - Studio Marcy • Linkedin - Marcy Lamberson • Email - StudioMarcy@gmail.com • Etsy - www.StudioMarcy.etsy.com • Photos on Flickr - StudioMarcy • Pinterest - Marcy Lamberson • Find Me - Bead Bazaar Table 16 …you get the picture!

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