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David Harris Mazda

David Harris Mazda. Content Good for customer experience Great for the Brand. Mazda The Automotive Industry Marketing Technologies: Then, Now and Next. Mazda. Distinctive Design R esponsive Handling and Driving Performance Exceptional Functionality. Zoom Zoom Magazine . Zoomzoommag.com.

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David Harris Mazda

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  1. David Harris Mazda

  2. ContentGood for customer experience Great for the Brand

  3. Mazda • The Automotive Industry • Marketing Technologies: Then, Now and Next

  4. Mazda

  5. Distinctive DesignResponsive Handling and Driving PerformanceExceptional Functionality

  6. Zoom Zoom Magazine Zoomzoommag.com

  7. Mazda CX-7 Earth Search • 67,000 application downloads • 22,170 player registrations • Integrated Marketing Campaign • MazdaUSA.com integration • Sweepstakes fulfillment • Search and Display advertising • Print & TV support

  8. Facebook Design Challenge • 54, 694 Unique visitors • 7,696 Votes • 1,823 Hours of consumed brand engagement

  9. Mazda 2 and the 22

  10. Mazda 2.0

  11. Facebook

  12. Facebook: Purchase Decisions We are beginning to see increasingly more purchase decisions being made on Face book and Twitter.

  13. Content in search results.

  14. 47 Brands and Counting Acura Aston Martin Audi Bentley BMW Bugatti Buick Cadillac Chevrolet Chrysler Dodge Ferrari Fiat Ford GMC Honda Hyundai Infiniti Jaguar Jeep Kia Lamborghini Land Rover Lexus Lincoln Lotus Maserati Maybach Mazda McLaren Mercedes-Benz Mercury MINI Mitsubishi Nissan Porsche Rolls-Royce Saab Scion smart Spyker Subaru Suzuki Tesla Toyota Volkswagen Volvo

  15. Industry Perspective

  16. Who is doing something interesting right now • Ford Social Media Facebook • Hyundai iPad Equus • 2011 Jeep Grand Cherokee

  17. Face book: Industry Scorecard Check out this chart and other great info at www.automarketingblog.com

  18. Want to keep up on the industry (OEMS and Dealers) • www.autonews.com • www.automarketingblog.com • http://automotivesocialmedia.com/blog/ • http://autodealers.ning.com/ • Now lets cover off on Marketing Technology and what the implications are.

  19. In the beginning there was fire.

  20. Then there was Technology Source: http://www.karlhartig.com

  21. 1991-2011

  22. In the end we are still telling stories…. In much the same way TV is used.

  23. Content Powers Brands • Paid Media • Earned Media • Shared Media • Search Implication • On going conversational implications • On Demand implications • Mobile implications • Brand implications • Measurement implications

  24. Thank you • David Harris (714) 926-9110 • dshmba@gmail.com • www.facebook.com/dshmba • Linkedin.com/dshmba • http://www.linkedin.com/in/dshmba

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