Richard Baraniuk David Harris Connexions Rice University

1. College Access Project Project Update 25 January 2012 Richard Baraniuk David Harris Connexions Rice University

2. CAP Funders • Hewlett Foundation • Vic Vuchic • Gates Foundation • Josh Jarrett • Rahim Rajan • 20 Million Minds Foundation • Dean Florez • Phil Kim • Maxfield Foundation • Robert Maxfield

3. Connexions (cnx.org) non-profit open education platform founded at Rice in 1999 1200 open textbooks/collections 20000 Lego modules from contributors worldwide in 40+ languages usage per month:>2 million unique users100 million hitsfrom 190 countries

4. free online: 3 million uses to date iPad/iPhone/Android via ePub $26 in print(627 pages)

5. Some Connexions Partners Community College Open Textbook Project 200+ CC’s in USA and Canada developing a suite of free open textbooks Siyavula / Shuttleworth Foundation complete K-12 curriculum for South Africa Government of Vietnam developing new curriculum at 40 universities IEEE quality review of open materials(IEEEcnx.org)

6. College Access Project (CAP) • Connexions has been successful with “viral”OER model • But in order to “cross the chasm” and attain large adoption soon, need a turn-key OER solution • Textbook • Ancillaries • Homework system, … • CAP goal: Develop turn-key OER solution for 5 key (community) college courses Physics, Sociology, Anatomy and Physiology, Biology for Majors, Biology for Nonmajors

7. Re-Branding

8. The First 5 Textbooks

9. OSC Executive Team Connexions • Richard Baraniuk • Founder, Director, CAP PI • David Harris • Editor-in-Chief Words and Numbers • Phyllis Hillwig • COO • Emily Barrosse • Program Director for CAP

10. Content Development Strategy • Hybrid model • combine publisher's best practices with accelerated development model and diverse talent network • Community model • engage market to help refine the products as they are used • Curation model • part of W&N ongoing maintenance strategy and process to refine first-edition books • Smart Art • simple effective use of color for A&P and Biology • Balance • science content is about accuracy, humanities content is about multiple perspectives • Create and Seed • ensure best results

11. OSC Physics Update • Building on the strong foundation of Urone Physics • over 10,000 units sales in last published edition • Engaging a strong team of active authors and contributors • former Urone users, open content advocates • Editor-in-Chief: Emily Barrosse • 26 years with big 5 publishers including E-in-C at McGraw-Hill • Applying a publisher’s lens on quality and engaging new users through seeding strategy • To date, potential adopters and pilot leaders sending the right signals • Completion: 28 February–12 March 2012

12. Physics Team Highlights Reviewers (active instructors) Erik Christensen Professor of Physics South Florida Community College MS, BS from MIT Connected in the Community College space Mark Sher, PhD Professor of Physics William and Mary College Numerous grant awards, papers Connected with four year universities Ulrich Zurcher, PhD Associate Professor Physics Cleveland State University Numerous meetings and presentations Doug Ingram, PhD Instructor, Physics and Astronomy Texas Christian University Teacher of the Year nominee for multiple years Donald R. Franceschetti, PhD Distinguished Professor of Physics University of Memphis PhD From Princeton Eric Kincanon, PhD Professor of Physics Gonzaga University Reviewer of over 60 physics-related books and articles Lead Authors • Roger Hinrichs, PhD • Emeritus Professor of Physics SUNY College at Oswego • 35+ years in teaching • Author of multiple books • Peter Urone, PhD • Emeritus Professor of Physics, Sacramento State • 30+ years in teaching • Author of multiple books

13. Physics Editorial Board • Neal Lane • University Professor, Rice University • Former Rice Provost, Director of NSF, President Clinton’s Science Advisor • Sam Ting • Thomas Dudley Cabot Professor of Physics, MIT • Nobel Prize in Physics, 1976 • Lawrence Krauss • Foundation Professor, School of Earth and Space Exploration, Director of Origins Project, ASU • author of several bestselling science books

14. Encouraging Feedback “I really like the liberal use of biomedical objects. Most of my students are planning careers in that field and this really helps them see the relevance of taking physics!” - Erik Christensen, South Florida Community College, on Chapter 1 “The coverage of hearing and ultrasound is exceptional.” - Donald R. Franceschetti, University of Memphis, on Chapter 18 “The scope and difficulty of the end-of-chapter questions is comparable to other introductory texts and appropriate.” – Doug Ingram, Texas Christian University, on Chapter 10, 11, 12 “I thought the examples were good and did a very good job of not being too abstract. This is important with algebra-based students. Overall I like the order. I particularly liked how there was a discussion of reflection and refraction in general before going into detail.” - Eric Kincanon, Gonzaga University, on Chapter 26 “Concepts and skills are well-represented and material is laid out in well-organized fashion.” - Ulrich Zurcher, Cleveland State University, on Chapter 16 “I would definitely consider using this book, and not just because of the low cost. The material is exceptionally presented; there are numerous problems to select, another strength of this text.” - Lee Larue, Paris Junior College, on Chapter 15

15. OSC Sociology Update • Strong blend of active instructors and professional writers • Reviewing strategy includes engaging broad base of professors, including members of the Open Textbook Community on Sociology • Good preliminary feedback on initial chapters • Completion: 12-31 March 2012

16. Sociology Team Highlights Sample Reviewers Gerry Cox, PhD Emeritus Professor Department of Sociology and Archeology University of Wisconsin David Hunt, PhD Assistant Professor Department of Sociology Augusta State University Jason Leiker, PhD Senior Lecturer Department of Sociology Utah State University Matt Morrison, MS Instructor Department of Sociology University of Virginia Gary Titchner Professor Department of Sociology Des Moines Community College Featured Collaborators • Judith Richlin-Klonsky • Professor, Santa Rosa Junior College • PhD Sociology, UCLA, 1991 • MA Social Science, with specialization in Family Therapy, Philips Graduate Institute, Burbank, CA • Active instructor at UCLA and Santa Rosa Community College • Lecturer for several University of California Campuses • Carol Jenkins • Professor, Glenndale Community College • PhD Sociology, Kansas State University, 1986 • 23 years as professor in Sociology at several 4-year universities • multiple teaching and innovation awards

17. Encouraging Feedback “This is one of the best chapters on research methods that I have read for an undergraduate lower level course. If the other chapters are similar, I would highly recommend it!”- Gerry Cox, University of Wisconsin, on Ch. 2 “I think this chapter is highly readable and would be clear to any undergraduate just encountering sociology for the first time.” - Matt Morrison, University of Virginia, on Ch. 3 “Great flow of material.” -Gary Titchener, Des Moines Community College, on Ch. 12 “The most likeable part of the chapter is that it is divided into small “chunks”, rather than one long continuous reading. According to research, the present generation will not read material that continues over several pages. They want the information broken into smaller parts.” - Faye Jones, Mississippi GC Community College, Ch. 7 “The chapter was enjoyable, especially through the inclusion of real life examples and some global perspectives.” - Athena Smith, Hillsborough Community College, on Ch. 8.

18. OSC Anatomy & Physiology Update • Battle-tested publishing professionals revising workflow strategy to ensure rigor in developing and vetting this complex content • New approach to A&P Art Program • black and white with judicious and pedagogical use of color • External linking with a purpose • Enriched by CMU OLI • Prototype Chapter Completion Timeline: 1 February 2012 • Full Book Completion Timeline: Oct 15-Nov 1 2012

19. A&P Team Highlights Robin Heyden • 20+years in Higher Education publishing • Managed and developed first two editions of Neil Campbell's Biology and first two editions of Elaine Marieb's Human Anatomy & Physiology • Extremely well networked in A&P community, enabling her to bring us the best experts and reviewers and enabling us to begin seeding even earlier in the process Karen Gulliver • 20+ years in Higher Education publishing • Contributor to numerous Biology and A&P projects • Leading art strategy and development for CAP A&P Steph Sadler • Graduate of Johns Hopkins Medical Illustration program

20. A&P Editorial Board • Kenneth Shine • Executive Vice Chancellor for Health Affairs, University of Texas System, President of the Institute of the Medicine, National Academy of Science • François M. Abboud • Director, Cardiovascular Research Center, University of Iowa, AAAS Fellow, Institute of Medicine Fellow, National Academy of Sciences, Associate Vice President for Research • Thomas Boat • Executive Associate Dean for the University of Cincinnati College of Medicine, Institute of Medicine Fellow, Chair of American Board of Pediatrics, President of Society for Pediatric Research • Eileen Breslin • Dean of School of Nursing, University of Texas Health Science Center, American Academy of Nursing Fellow, National Advisory Council for Nursing Education and Practice • John West • UCSD, President of American Physiological Society, foreign member of the Russian Academy of Sciences, AAAS Fellow, Institute of Medicine Fellow, National Academy of Sciences. • James Willerson • President and Medical Director of Texas Heart Institute (THI), President of The University of Texas Health Science Center at Houston, Royal Society of Medicine Fellow, Institute of Medicine Fellow, National Academy of Science

21. OSC Biology Update • Two books: Biology for Majors and Nonmajors • 85% of chapters drafted • Revising workflow strategy to ensure rigor • Prototype chapter will illustrate new art treatment and strategy • Prototype Chapter Completion: 1 March 2012 • Full Book Completion: 15 October 2012

22. Biology Team Highlights Darlene Como • 30 years in health science publishing • Editor-in-Chief for Harcourt Health Sciences and Executive Publisher for Elsevier • Leading the workflow revision strategy Susan FeldKamp • 22+ years in educational science publishing, focused on biology titles • Biology Instructor at Texas State University • Leading the content quality assurance team

23. Launch and Marketing

24. Marketing Short term goals • Meet delivery dates • Launch pilot programs • Raise awareness Longer term goals • Track outcomes: • Adoption, Total usage, Derivatives and Versions, Dollars saved • Scale program to drive change among many markets • Establish sustaining ecosystem • New products and services • Sustainability revenue • Expand OSC library

25. OER 1.0 Market OER Producer Discipline Communities Publisher Subscription Services Technology Service Provider Academic Community Legislative/ Community OER Producer Students/PIRG

26. Limitations of OER 1.0 Model inconsistent quality standards lack of turn-key solutions lack of coordination around a common core lack of blended solutions faculty tend to adapt after they adopt, not vice-versa no sustainable reward structure for content producers lack of cooperation with “for profit” providers (ex: noncommercial licenses)

27. emerging OER 2.0 ecosystem OER Producer Discipline Communities Publisher Subscription Services Academic Community Learning Outcome Development Standards Technology Service Provider OER Marketplace Legislative/ Community OER Producer Students/PIRG

28. Network of Partners

29. Partner Update • Online homework system supporting OSC Physics • Physics content integrated into their homework • Dedicated sales force of 24 • Sharing CRMS contact database • Revenue sharing (mission support fee) back to OSC/Connexions

30. Partner Update • Orange Grove,University of Florida Press • Consortium of University Presses • Coordinate on future open textbook development • Develop OER content standards • Presenting at the upcoming Connexions conference

31. Partner Update • Print partners • Low-cost printing • Revenue sharing (mission support fee) • Handles e-commerce and fulfillment • Consoidated Graphics • High-fidelity printing • Lulu • On-demand, custom printing

32. OSC Launch Update • Launch: 2 February 2012 • Launch event: 15 February 2012 at Connexions Conference • OpenStaxCollege.org website unique functionality: • StaxDash • Savings calculator • Running ads in Physics,Sociology educationmagazines

33. First 2 Ads • Marketing Campaign designed by Halo Group (NYC) • Ad campaign • Email and social media campaign

34. OSC/Connexions and TAA • Marketing OSC/Connexions platform for OER materials generated by DoL TAA grantees • OSC/Connexions offering content hosting, platform customization, project management, … • Plan to present at 21/22 February meeting of grantees in DC • Initial progress: • Through Dean Florez (20MM), have made contact with and presented to West Hills led consortium (C6) • Work progressing on a partnership announcement in the next few weeks • Should give us good momentum for the DC meeting later in February

35. The Future

36. Expanding the OSC Library • Solid progress on first 5 CAP books • First “turn key” OER course solution • Expect significant long-term impact • Expect impact not just in US but worldwide • Potential to disrupt publishing industry • Planning for the next 20 CCAP books • Aim to reach as many students as possible • Help colleges address the large pain point of developmental courses • Enable colleges to leverage their resources in other ways

37. Discussion • This investment in 5 open textbooks has potential to reach a market of 1.8M students • Strategy for the next 20 books • Reach the largest possible number of students to achieve the greatest impact (by investing in core course markets with the largest enrollments)? • Invest in particular tracks based on enrollments, student demographics, etc.? • Invest in remedial courses, a challenge for college administrators? (2.2M students take remedial math and 600K more take remedial English, creating a large resource drain)?

38. Top 20 College Courses (1/2)

39. Top 20 College Courses (1/2)

40. Connexions Conference • February 14 Consortium Meeting • Funders and collaborators dinner • February 15 Main Conference • OpenStaxCollege launch • OpenStaxCollege centered sessions • February 16-17 Connexions Sprints • Update Collaborative Statistics for OpenStaxCollege • Grade 10 Life Science book from Siyavula (South Africa) • Coding sprint conference.cnx.org

41. Sacramento Hearing Discussion Points • Likely Publisher Claims + Our Responses: • "OER is not needed; we already offer affordable choices” • "If there are so many affordable options, then why are students still complaining about prices? Moreover, some e-options like CourseSmart are actually just as expensive as paper texts.” • "OER is inferior and could harm student outcomes” • ”The HF is supporting the development of new OER using the same peer-reviewed and professional editing processes the publishers follow.” • "Mandating OER use is an affront to academic freedom” • "OER actually provides more choice by providing a viable alternative to faculty and to students who can't afford $200 texts.”