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THE TRAVEL FOUNDATION

THE TRAVEL FOUNDATION. The Travel Foundation Creating Shared Value in The Gambia. Suzannah Newham – Industry Programmes Officer. ROOTS EXCURSION BACKGROUND. Background TO EXCURSION Location made famous through Alex Haley’s book, ‘Roots’ Excursion included: Boat trip

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THE TRAVEL FOUNDATION

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  1. THE TRAVEL FOUNDATION The Travel Foundation Creating Shared Value in The Gambia Suzannah Newham – Industry Programmes Officer

  2. ROOTS EXCURSION BACKGROUND • Background TO EXCURSION • Location made famous through Alex Haley’s book, ‘Roots’ • Excursion included: • Boat trip • Guided tour of village • Slave museum • Craft market

  3. ROOTS EXCURSION BACKGROUND • BACKGROUND TO PROJECT • TF had existing programme of work in Gambia • Tour operators considering dropping Roots excursion • ‘Mystery shopping’ exercise (2008)

  4. ROOTS EXCURSION PROJECT OBJECTIVES • OBJECTIVES • To create shared value by:- • Increasing revenue from excursion to Albreda and Juffureh • Ensuring a more equitable distribution of income • Reducing hassle and improve the customer experience

  5. ROOTS EXCURSION ACTION TAKEN • Stakeholder engagement • Community guides • Product development • Children’s craft centre

  6. ROOTS EXCURSION CHALLENGES • Profit margins • Multi stakeholder representation • Community divisions • Children begging

  7. ROOTS EXCURSION OUTPUTS • CREATING SHARED VALUE:- • Increased income: • £26,000 in income generated • More equitable distribution of income: • Fair wages for 16 guides + ticket collector • £7000 available in the community fund • Income from sale of children’s crafts

  8. ROOTS EXCURSION POSITIVE OUTCOMES • IDENTIFIED BY LOCAL STAKEHOLDERS • Increased income • More equitable share of tourism benefit • Improved relationships between the two villages • Significant reduction in hassle • IDENTIFIED BY VISITORS • Excursion now rated as ‘excellent’ or ‘very good’

  9. ROOTS EXCURSION SITUATION TODAY • Management of project handed over to GTB • Children’s centre handed over to NCAC

  10. ROOTS EXCURSION ONGOING ISSUES • Independent travellers • Tipping • Craft vendors • Community fund spending • Hassle

  11. ROOTS EXCURSION LESSONS LEARNED • Hassle can be significantly reduced • Introducing fees/payments alone is not sufficient • Communities are not ‘homogenous’ • All working for ‘the greater good’ is a challenge! • Model for Tour Operator excursion development

  12. THE TRAVEL FOUNDATION QUESTIONS... Suzannah Newham Industry Programmes Officer suzannah.newham@thetravelfoundation.org.uk JOIN OUR FORUM... The Travel Foundation Forum is the gateway to a range of FREE tools and resources to help you benefit from sustainable tourism

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