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TEAM 1. Tracy, Sara, Whit, Will. Coffee Talk. Resources Favorite things about coffee User types. Understanding & Observing. Point Of View. I’m and American Asshole, I want my coffee now! Dichotomy: Convenience / Community Focus on Community. Brainstorming & Prototyping.
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TEAM 1 Tracy, Sara, Whit, Will
Coffee Talk • Resources • Favorite things about coffee • User types
Point Of View • I’m and American Asshole, I want my coffee now! • Dichotomy: Convenience / Community • Focus on Community
Brainstorming & Prototyping • Pay It Backwards • Microfinance The Growers • My Own Mug • The Coffee Experience
Observing & Testing • Videos
Take-Aways • Mug: • recognized • good solution for nobody? • Microfinance: • good cause • distrust? • Pay It Backwards: • meet someone and feel good • awkward and obligated?
New Insights • Shop layout • Community of “friends” • Kiva interested
Where to Go? • Back to round 2 of: • Brainstorming • Prototyping • Testing • …