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Thermi-Comm Auburn University Thermionics Business Plan

Thermi-Comm Auburn University Thermionics Business Plan. Russian Participants : Gleb Loukine Alexander Semenov Dmitry Stepennov Dmitry Polyakov Anatoly Yastrebkov. U.S. Participants : David Albritton Brad Hinton Moussa Traore. Mission. Analyze potential markets for thermionics (TI)

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Thermi-Comm Auburn University Thermionics Business Plan

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  1. Thermi-CommAuburn UniversityThermionics Business Plan Russian Participants: Gleb Loukine Alexander Semenov Dmitry Stepennov Dmitry Polyakov Anatoly Yastrebkov U.S. Participants: David Albritton Brad Hinton Moussa Traore

  2. Mission • Analyze potential markets for thermionics (TI) • Space and terrestrial • Investigate feasibility of thermionics in markets • Financial viability of commercializing TI technology

  3. Business Plan Outline • Thermionic Technology • Analysis of Satellite Market • Terrestrial Applications • Financial Analysis • Conclusions and Recommendations

  4. Solar TI System

  5. Basic TI Principles HEAT OUT

  6. TI on Boeing SOTV • TI is the power technology of choice for the Boeing SOTV program • Produces power at low mass • SOTV generates power & propulsion • Reflectors used to heat TI converters for electrical power

  7. GeoStationary Satellites

  8. Findings • Identified 2 potential applications for TI power (1) Power for Geosynchronous communications satellites • Lighter and less expensive than solar • Doubles revenue-producing payload-mass savings in power and propellant (2) Emergency power for homes • Gas fired appliances heat TI • Currently too expensive to be viable

  9. World Satellite Market

  10. World Satellite Market

  11. World Satellite Market • LEO and GEO markets totaled $21 billion in 1998 • Projections call for this market to expand to $66 billion by 2004 • Average annualized market growth rate of 26% • $65 billion of backlog

  12. World Satellite Market • Digital TV and VSAT/Internet markets offer rapid growth • Demand for Satellite Bandwidth is increasing by 26% a year

  13. World Satellite Market • Over 75% of satellites are manufactured in the United States by Loral & Hughes

  14. World Satellite Market

  15. Thermi-Comm • Solar Panels (PV) is the current power system of choice • Thermionic (TI) power system under development • TI is 55% lighter than PV • Operates in all environments and can propel satellites into GEO by electric propulsion

  16. Solar Thermionics Payload • TI is lighter and smaller than solar • Payload doubles with TI 25 kW PV 50 kW TI

  17. Financial Impact of TI • Double number of transponders in each payload • Options: (1) Double the payload with the same number of launches (2) Reduce the number of launches by 50% Cost Reduction: ($500M to $1B) X 30 = up to $30B/year Multi-billion $ revenue opportunity

  18. Financial Impact of TI

  19. SWOT Analysis • Strengths • Existing Technology • Plant/Equipment Availability • Low Labor Costs • Experience of Scientists • Proximity to Moscow • Weaknesses • Processing Costs • Availability of Capital • Manufacturing Cycle • Opportunities • Growth in Demand for Satellites • Inefficiency of Existing Systems • $65 Billion Launch Backlog • Emergence of New Applications • Terrestrial Market • Threats • Political Risk • Currency Risk Strength + Opportunity = Capability Weaknesses + Opportunity = Limitation

  20. Projected Market Share 25% 20% 15% 10% 5% 0 2000 2002 2004 2006 2008 2010

  21. Financial Projections Self Sustainment

  22. Capital Requirements Machinery $1,720,000 Labor $1,176,000 Materials $250,000 Administration $400,000 Total Capital Required (Year 1 to 3) $3,546,000

  23. Conclusions • TI offers potential for major market penetration • Doubles payloads or halves number of launches • TI provides higher power at lower weight • TI provides doubling of revenue • Thermi-Comm will become self-sustaining in 2003 • Phase I: Thermi-Comm will employ 40 people in high tech, commercial careers • Phase II: Thermi-Comm will employ over 80 technicians and scientists

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