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Reader Demographics & Market Reach

Reader Demographics & Market Reach. Nation Newspapers. Barbados Population - By Age*. *Based on information from the Barbados Statistical Service. Our Newspaper Readership. Barbados has a very high level of newspaper readership

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Reader Demographics & Market Reach

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  1. Reader Demographics & Market Reach Nation Newspapers

  2. Barbados Population - By Age* *Based on information from the Barbados Statistical Service

  3. Our Newspaper Readership • Barbados has a very high level of newspaper readership • Based on total population, the island has one of the highest adult literacy rates in the world* - 99.7% • 93% of the population admit to reading a newspaper** • Majority of newspaper readers are loyal to The Nation • When you advertise with The Nation you reach all demographics of the market * World Facts Now – Data-Maps and World Bank Group, statistical data **Based on information from the Systematic Survey on Newspaper Readership November 2005

  4. Comparative Newspaper Readership Statistics* *Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005 *Based on information from the Systematic Survey on Newspaper Readership November 2005

  5. % of Total Readership - Newspaper Comparison* *Based on information from the Systematic Survey on Newspaper Readership Nov ember 2005 *Based on information from the Systematic Survey on Newspaper Readership November 2005

  6. Market Share of Newspaper Readers in Barbados* *Based on information from the Systematic Survey on Newspaper Readership November 2005

  7. Competitive Analysis of Cost-Per-Thousand Ad Rates* *Cost-per-thousand is based on the cost of a full-page ad, divided by the circulation number on any given day. All figures are audited by KPMG for the six months ended June 30th 2005. ** Other newspaper information taken from circulated correspondence

  8. Nation Readers - By Income Level* *Based on information from the Systematic Survey on Newspaper Readership November 2005

  9. Nation Readers - By Gender* *Based on information from the Systematic Survey on Newspaper Readership November 2005

  10. Nation Readers - By Age* *Based on information from the Systematic Survey on Newspaper Readership November 2005

  11. Why Advertise with The Nation? • Expand your reach in the local and regional market • You expect results, we deliver everytime • Online or in print, our Advertising Products and Services as well as our Community Outreach Initiatives offer you the perfect promotion vehicles to reach target audiences • We are a reliable partner • We truly know our audience • We offer you more extensive brand exposure than any other medium in the market • We have products geared for your business. • We have the most competitive & cost effective newspaper advertising rates in the market!

  12. Wilfred Field Advertising Manager/ Director Tel: 246-430-5510 Email: wilfredfield@nationnews.com Paulette Jones Assistant Advertising Manager Tel: 246-430-5412 Email: paulettejones@nationnews.com Key Advertising Contacts

  13. Trevor Marshall Advertising Administration Manager Tel: 246-430-5512 Email: trevormarshall@nationnews.com Valerie Hope Marketing Executive Tel: 246-430-5589 Email: valeriehope@nationnews.com Key Advertising Contacts

  14. Contact Us The Nation Publishing Co. Limited P.O. Box 1203 Fontabelle St. Michael Barbados, BB11000 West Indies Website: www.nationnews.com Tel: (246) 430-5400 Fax: (246) 430-9214

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