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SRVP Monthly Call. December 5, 2013. Tracie Graham. Michael Norris. Recognition. 22. Total Promotions in November. Personal Preferred. Top 3. Heather Jenkins 192. Angie Carriere 223. Tami Hutchinson 761. Regions In Preferred Per Consultant. Top 3.
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SRVP Monthly Call December 5, 2013 PartyLite
Tracie Graham PartyLite
Michael Norris PartyLite
Recognition 22 Total Promotions in November PartyLite
Personal Preferred Top 3 Heather Jenkins 192 Angie Carriere 223 Tami Hutchinson 761 PartyLite
Regions In Preferred Per Consultant Top 3 Greater Significance 18.3 Tremendous Pursuits 18.8 Région Géniu$ 21.5 PartyLite
BizBuck$ - November Results • 239 Earners • $39,813 Total Bonuses Paid • $167 Average Bonus Paid Out PartyLite
BizBuck$ Top 10 Achieversin November PartyLite
Tracie Graham PartyLite
Compression Programs • SRVP and RVP 1 for 1 • SRVPs and RVPs with white boxes in their direct lineage can compress all blank levels and zip Units directly to their first level by promoting a new first level Unit • SRVP 2 for 1 • SRVPs can compress a lineage with an S/RVP one level for every two Leader Development Occurrences. Compression Programs extended to April 1, 2014 PartyLite
Compression Programs – cont’d. • Leader One for One Program • For each NEW first level Unit promoted-out, Leaders can compress one leg of lineage and zip Units directly to their first level. • By promoting a New Unit on their own first level, RVPs who have Leaders in their downline with white boxes can compress all blank levels and zip Units directly to that Leaders first level. • With any ‘Leader Development Occurrence’ on their own first or second level, SRVPs who have Leaders in their downline with white boxes can compress all blank levels and zip Units directly to that Leaders first level. Compression Programs extended to April 1, 2014 PartyLite
Change in SRVP Maintenance Proposal: SRVPs with the following qualifications will be exempt from the monthly Leader personal sales requirement. (Unit andSRVPtitle requirements are still applicable.) Qualifications: • $3.5 Million or more in total lineage sales • Ten or more first level Leaders • One or more RVPs in downline lineage Rationale: At this level in the business, these SRVPs have a responsibility to work with their Central Unit, Central Region, and Total Lineage organization to drive sales, sponsoring, and leadership development. At this level of lineage, most have geographically dispersed lineage to which they need to travel, as well as greater demands on their time, due to the size of their organization, to work with both leaders and consultants. Removing this requirement for personal business does not indicate that top leaders should not pursue a personal business, it only provides flexibility as to when they pursue it.
Change in SRVP Maintenance • Program will begin Jan 1 • Qualifications will be reviewed quarterly • If an SRVP does not meet a qualification she will be required to meet standard personal sales requirements again. • SRVP will be able to re-enter this program at the next quarter she meets qualifications. • Details and rules will be sent to eligible SRVPs and posted on the RVP site. Grandfathering: • Current S/RVPS are not required to meet the qualifications • Effective January 1, 2014 current S/RVPs are required to meet bonus sales levels to receive Bonus Income
Trip • FOCUS ON NEW…We had an idea… • Could we get more NEW Consultants to earn the trip PartyLite
Trip • Why? Would we want New Consultants to earn trip? • Build stronger new Consultants • Build the next generation of Leaders • BizBuck$ PartyLite
Trip • How Could we motivate New Consultants to earn the trip? • Double Sales & Sponsoring Points for Brite Start period • NEW 5000 Bonus Trip Points • Every New Consultant Sponsored August 1 – March 31 PartyLite
Trip • How does this work? • Brite Start – Sell 2,500 = 5,000 pts. • Sponsor 1 = 2,000 pts. • 7,000 pts. • + 5,000 NC Bonus pts. • 12,000 PartyLite
Trip • New Consultant Earning the Trip • Untapped Opportunity to use the Trip as a Business Builder PartyLite
Trip • Action Steps • Make your list and your plan with your Leaders • PartyLite • Email all New Consultants since Aug. 1 • Will be asked to push Commitment Button • RVP will get report PartyLite
Trip • Shopping Spree is BACK! • Anyone who promotes to Leader Feb. 1 – July 1 • Tool to drive Leadership during Trip PartyLite
Chris Johnson PartyLite
Segmented Marketing Campaign • Initial mailing: • Mailer sent 10/20 to all Consultants with 5000 or more Trip points as of 10/7 • Emphasis on earning the extra night promotion • Follow up email sent 11/13 • RVPs were sent a list of those that received the mailing on 11/19
Segmented Marketing Campaign Number of Trip Points Personalized URL
Segmented Marketing Campaign Next Steps: • Segmented email with Personalized URL deploying 12/9 to: • Group # 1 • Last year’s achievers • Audience = 360 in North America • Consultants who just missed earning Livin’ Aloha Style by 5000 points or less • Audience = 143 in North America • Focus on: • Engaging those most likely to earn • Mailing group #2 • All new starts from 7/28 thru 12/3 • Audience through 12/3 = 3147 in North America • 5,000 will be awarded to all new starts from 7/28 – 3/31/14 • Focus on: • 5000 trip points new Consultants will receive when they join PartyLite
Segmented Marketing Campaign Theme: • Commit to the Trip • Ask the targeted group to Commit to Cabo by clicking on the “Commit to the Trip” button • Commit by December 13 • PURL includes a survey which we will use to gather specific information to segment the group • Results will be sent to all RVPs on December 17 • Opportunity for RVP follow up
Segmented Marketing Campaign • Segmented Marketing Key Dates: • January 2 • PURL follow up • Theme: Official Trip earning period • Focus: • sponsoring early, using your tool box ($99 Kit, Start Your Biz 1,2,3), get rid of holiday debt, new W/S Catalogue • Begin segmentation within this group • January 21 • Continued segmentation • Focus: • Sponsoring during trip • Visualize yourself there • Who are you bringing along?
$99 Kit BONUS With $750* in Sales in Brite Start Month 1, Consultant who purchases the $99 kit will earn the following FREE: • Tranquility Hurricane** • AND an additional 3 dozen Winter/Spring 2014 tealights * changing from $500 to $750 ** changing from Green Crackle to Tranquility
Winter / Spring Kit Update 2014 Kits will have one package less of catalogues
Summer Launch • Summer 2014 Launch • At February Regional Meetings • Suggested Regional Meeting dates February 20 – 24, 2014 • Suggestion: plan additional Guest event for March Regional Product & launch support materials will be sent in early February • Summer 2014 Catalogue dates • For Consultant Purchase: March 15,2014 • For Parties & Online sales: April 1 – August 31, 2014
Summer Long Distance Leader Support • Summer 2014 Long Distance Leader Program • Registration: via survey to be sent on Monday, December 16, 2013 • Registration deadline: Monday, January 6, 2014 • Reminders: • Long Distance Leaders are those who live at a distance to you & conduct Regional Meeting Launches on your behalf • There is a fee of $5 per Long Distance Leader registered • Leaders must maintain Leadership rank as of February 2014 to be sent materials • Leaders will be reviewed and approved by the Sales Department
Joan Connor PartyLite
Marketing • PartyLite will be test marketing a variety of direct offers to segmented geographic areas to drive new Customers to you and your Consultants • Two examples: • Currently we are testing a coupon in Val Pak in few areas in Massachusetts • January targeted offers to Preferred and non Preferred Customers PartyLite
Guest & Host Specials • Enhancements to Candle Bundle Offers – Beginning February 1st • Simplify plans • Slightly discounted bundles • Guests may apply purchase toward $50 spend requirement for item at 50% off • Offers include: • 3 dozen Tealights for $30 • 3 dozen Votives for $45 • 5 packs Scent Plus Melts for $30 PartyLite
Guest & Host Specials • Exclusive Preferred Host Specials -> Grow your membership base! • February: All Three Brighter World Jar Candles for only $25 • March: Choose 3 SmartScents holders and 3 SmartScentsFragrance Sticks for only $25 • Host Exclusive Specials-> Replacing the Crackle Hurricane • February: Choose any one Hurricane for 75% OFF! • March: Summer ‘14 – Exclusive Candle pack for only $20 (over 80% off) PartyLite
Tracie Graham PartyLite
January Focus • Lets Get this Party Started • Jan. 1-18 # of Parties • Jan 1-31 Sales PartyLite
Sales Incentives – January 2014 • January 1 – 18 • Submit two $350 Parties and earn Get the Party Started Shopper Tote with the following contents: • Logo Votive Cups • Customer Brochures • Tealight Totes (pack of 100) • Spring Delights 16 piece votive sampler • 1 of each of Daffodil, Wild Strawberry & Bamboo Breeze Tealights
Sales Incentives – January 2014 Get the Party Started Shopper Tote
Sales Incentives – January 2014 • January 1 – 31 • Bonus ($2,300 in sales) and earn: “Get the Party Started Shirt”
January Focus • DIY Party • Leaders webinar /challenge-Hold 1 DIY by Dec.16 • Consultant/Leader Challenge – Hold 1 DIY by Jan. 1-18 PartyLite
January Focus • Online • Jan. 1-2 – Jan. Sale • Essential Jar $6 each • Jan. 27-30 • Tealight $6 dozen PartyLite
January Focus • BizBuck$ • 73% of Leaders are earning • Only 269Consultants have earned BizBuck$ PartyLite
January Focus • Trip • 732 Consultants and Leaders in North America have 5,000 + points • 1,012 New Consultants in Canada(Aug. 1) all have 5,000 points PartyLite
January Strategy Sales Contests + Online Offers + Trip + Preferred = January Income BizBuck$ + Trip Sponsoring = Business growth /ongoing income PartyLite