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Jump-N-Jive

Jump-N-Jive. Marketing Plan. Who we are?. The only Inflatable Gym in Amarillo More than 15 bouncers in one location Popular for all kinds of parties . What we sell ?. Family environment with lots of fun JNJ isn’t just for kids, but adults too Safe and CLEAN atmosphere. What we want?.

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Jump-N-Jive

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  1. Jump-N-Jive Marketing Plan

  2. Who we are? • The only Inflatable Gym in Amarillo • More than 15 bouncers in one location • Popular for all kinds of parties

  3. What we sell? • Family environment with lots of fun • JNJ isn’t just for kids, but adults too • Safe and CLEAN atmosphere

  4. What we want? • Amarillo to think of us when they have parties • More Group jumpers • Constant stream of customers

  5. Industry • Selling atmosphere – fun, exciting and safe • Marketing avenues • Loyal fans • Media outlets • Other ways

  6. Target Market • Parents ages 25-34 • Part-time working parents

  7. Brand Status • Slogan: Inflatable Fun for Everyone • Two mascots • Partnerships, community outlooks • Radio/Tv • Brand Perception • We want JNJ to be the party place of Amarillo

  8. Where we want to be? • Build stronger community ties • More partnerships with strong brands • A figure in all media outlets

  9. Focus • Build loyal fans • Group Jumpers • Work towards memberships • Establish corporate sponsors • Signs on bouncers, signs on trucks, etc • Community programs • Schools • Charities • Daycares, hotels and churches

  10. Focus Cont. • Focus on all media outlets • Website and social media • Facebook and Twitter • Website redesign : Jnjama.com

  11. In-Store Experience • Fun for all, not just kids • Create something so people will keep coming back • Clean and safe

  12. Your Task • Marketing Plan Including: • Mainstream advertisements • Branding strategies • Marketing solutions • Community Events • Promotions and Charity involvement • Budget: $6000

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