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Digital Marketing Awards

Digital Marketing Awards. Best Content through Mobile Marketing. CM113. About BookMyShow. India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports, and live events

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Digital Marketing Awards

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  1. Digital Marketing Awards Best Content through Mobile Marketing CM113

  2. About BookMyShow • India’s largest online entertainment ticketing platform that allows users to book tickets for movies, plays, sports, and live events • One of the most popular destinations for event-ticket booking in India. • As a market leader, BookMyShow has presence in 4 countries, across 650+ towns and cities, with 5000+ registered screens and 25 Million+ customers. • Mobile marketing plays a pivotal role for BookMyShow in reaching out to registered subscribers with latest show-time information, upcoming releases, events and concerts

  3. Objective • To increase click rate and views on movie/event pages • To offer users with a more engaging experience through eye catching content • To create a brand impression for the users Challenges • Relevance in terms of content tailored for the right audience • Tapping the user at the right time • Engaging alerts in the midst of other daily promotional push notifications

  4. Execution BookMyShow created 4 properties for templatizingengaging content. The idea was for the user to recognize that specific kind of content as puzzles, riddles or trivia 1. Quiz based content 2. Trivia 3. Sequel movie campaigns 4. Late night send outs

  5. 1. Quiz Based Content Execution: Riddle based content Emoji based puzzles Result: 2.5x the average click rate for live entertainment events ESports- PUBG Canvas Laugh Club Guru Randhawa Concert

  6. Quiz Based Content Result: Click Rates were 4X the average click rate for movies EkLadkiKoDekhaTohAisaLaga Escape Room Gully Boy

  7. 2. Trivia Result: Click rates were 4X the average promotional campaigns First Man Avengers: Endgame Shazam

  8. 3. Sequel Movie Campaigns Execution: Specifically targeting past transactors of the prequels Drawing a connect between the movie content and the creative Result: Campaign performance was 2X How To Train Your Dragon: 3 Avengers: Endgame John Wick 3

  9. 4. Late Night Send-outs “Yaay I’am finally out of office” o’clock Least amount of distractions on the mind Foooood..phew!! Some chores here and there! Night Night!Sleep Time 7 pm (Bored to death at work) Damn this traffic That’s when we hit, when the iron is hot! (PN campaigns)

  10. Late Night Send-outs Result: 3X Click rates and appreciation tweets on twitter which impacted the conversions by 1.5X The Nun The Curse Of The Weeping Woman The Altamount Road Murders I Am King- A Michael Experience

  11. Customer appreciation on Twitter We are sure she looked behind. This tweet is a testimonial for the same A direct endorsement of our back to back engagement campaigns

  12. Thank You

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