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Case Study Discussion

Delve into the controversy at Lower Merion High School involving webcam spying on students through school laptops, exploring the conflict cycle and aftermath responses.

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Case Study Discussion

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  1. Case Study Discussion BY: Casey Mizgorski, Zach Landers, Kristen Hammett, and Kaitlyn O’Toole

  2. Community Relations: • Corporate Social Responsibility: an organization’s obligation to contribute to society because it’s the right thing to do • -giving back shows good business, fosters company pride, and strong consumer loyalty

  3. Corporate Philanthropy: • Corporations are allowed to donate up to 10% of their earnings to charitable organizations • Strategic approach to philanthropy:

  4. I’m Watching you… School Laptops Invade Privacy Rights

  5. I’m Watching you…Background: • Lower Merion School District serves 62,000 residents of Lower Merion Township and the Borough of Narberth • Located west of Philiadelphia, Pennsylvania and is one of the oldest public schools in PA • Newsweek’s “Best High Schools” ranked Harriton High School first in the state, and Lower Merion ranked third. • Famous graduates include NBA star Kobe Bryant and Akexander Haig, former secretary of state.

  6. BLAKE ROBBINS: • November 11, 2009- Harriton High School assistant principal confronted sophomore Blake Robbins about “improper behavior” in his home. • This evidence was a photo, taken from his school-issued laptop, of Robbins eating something that looked like “pills” on his bed • Photos were taken without Robbins and his familiy’s knowledge, permission, or authorization.

  7. HarritonHigh School Problems: • Never informed the students and parents about the software on the laptops or what it would be used for • A crisis management plan was not enforced during the issue, and the district did not even have a crisis management plan. • Students and parents were required to sign an Acceptable Use Guidelines document which included policies for appropriate use of the network, but mentioned nothing about LANrev software

  8. HarritonHigh School Response: • Press conference held to discuss this issue to the media • A question and answer board was put on the Lower Merion High School web page www.lmsd.org • The district superindendent denied the fact of intentionally spying on students through the webcams in their homes

  9. Conflict Cycle

  10. HarritonHigh School Solution & Aftermath: • May 3, 2010, the district released the full report including the forensic investigation on the issue - the report said the collection of images was from the district’s failure to implement policies, procedures, and recordkeeping requirements • Lower Merion paid over $1.6 million in 2011 in a settlement to dismiss charges against them, and Robbins was awarded $175,000.

  11. Video • CBS NEWS • School Spies on Students at Home With Webcams: Suit

  12. Theories & Models • Situational Theory of the Publics • Media Uses and Gratification Theory • Indirect Theory • Diffusion Theory • Models • Press agentry • Two- way asymnetrial

  13. Similar Cases: • N.J. school custodian accused of hiding spy cameras • NSA Spying Through Your Webcam

  14. Questions: • What is the problem? • Did they have an opportunity to fix it before the media got involved? • What could have been done to better handle it? • Who was directly affected by the actions of the school? • If any, what did the school change after the scandal?

  15. It’s the Real Thing… Protest at the Jewish Museum

  16. It’s the Real Thing…Background • 1904 • Culture gem that explore the intersection of 4,000 years of art and Jewish culture • Maintains a collect of 26,000 objects • On average 170,000 people visit the museum annually

  17. Background Exhibit • First show featuring works by younger generation • Feature 19 works by 13 artist from 8 nations

  18. The Controversy: • Public reaction followed early release of the exhibit catalog • Those who experience the Holocaust first hand found some of the work disrespect and painful • They said it would lead to the exhibit art world sensation

  19. Organizational Response: • Calls from reporters came flooding into Scher’s office, which resulted into answering questions from the media and phone calls • One month later before the museum opened, an American Gathering of Jewish Holocaust Survivors who has ties with other Jewish Survivor groups, urged a boycott if the museum didn’t cancel the exhitbition. • Three days later the museum posted signs so that visitors are to encounter the most troubling artwork.

  20. Conflict Cycle

  21. Aftermath: • The museum developed a broad educational program • A major catalog • A more traditional Holocaust exhibit

  22. Theories:Models: • Theories: • Systems Theory • Agenda Building Theory • Agenda Setting Theory • Models: • Press agentry • Two-Way Symmetrical

  23. Similar Cases: • After 13 years, protester still stands her ground at MLK museum • Canadian Museum for Human Rights opening marked by music, speeches and protests

  24. Questions: • Why were this paintings considered controversial by some people • What was the artist trying to express • Could this been handled better • What did the museum do right/wrong?

  25. The End

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