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Transcon 1 case study discussion. Discussion starting point. Start with the working assumption that the objective is maximizing the expected value of M = B – C, where M = margin (contribution to profit), B = bid (price),
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Discussion starting point Start with the working assumption that the objective is maximizing the expected value of M = B – C, where M = margin (contribution to profit), B = bid (price), C = cost (direct), and assume we want to understand the expected values of M, P and C plus associated risk. Start with C for two components which are useful examples.
Initial operations and training example 1 0.8 0.6 0.4 0.2 0 Astro Zoro indicates expected cost (also median) Cumulative probability 0.7 0.9 1.1 1.3 1.5 Directcost (£m)
Convert existing programmes example 1 0.8 0.6 0.4 0.2 0 Datapol Sysdoc 2 Sysdoc 1 Sysdoc 3 Cumulative probability indicates expected cost (also median) 0.5 1.0 1.5 2.0 Direct cost (£m)
Linking this to common practice • The value of simple ‘other objective’ assessments early on. • The value of simple initial cost estimates. • The value of the ‘risk efficiency’ concept and its assessment via simple linear cumulative probability distributions.
Some concluding comments • The key estimating process ideas have been used very successfully by a limited number of organisations. • Many of the key ideas can be applied to all opportunity, risk and uncertainty management processes.
Discussion starting point Keep to the working assumption that the objective is maximizing the expected value of M = B – C, where M = margin (contribution to profit), B = bid (price), C = cost (direct), and assume we want to understand the expected values of M, P and C and associated risk. Now look at C when discrete events are involved.
Cost to Astro pre-install Astro pay in advance Decision tree for the additional memory issue £0.6m probability = 1.0 expected cost = £0.6m (1.0 x £0.6m) post-install if necessary extra memory needed Astro have to pay £1.0m 0.2 0.5 ? expected cost = £0.1m (0.2 x 0.5 x £1.0m) Astro do not have to pay £0m 0.5 no extra memory needed £0m Key: 0.8 decision node: choices available indicated above ‘choice branches’ expected values indicated below ‘choice branches chance node: alternative outcomes indicated above ‘chance branches’ probabilities indicated below chance branches’
post-install if necessary 1 pre-install Cumulative probability 0.8 0.6 indicates expected cost 0.4 0.2 0 0.5 1.0 Direct cost (£m) Cumulative probability distribution portrayal
1 0.8 0.6 0.4 0.2 0 The ‘post-install if necessary’ option’s extra memory ‘risk’ using a probability-impact grid portrayal Probability 0.5 1.0 Direct cost (£m)
Cost to Astro Astro pay in advance pre-install A revised decision tree to generalise £0.4–0.8m expected cost = £0.6m (1.0 x £0.6m) probability = 1.0 post-install if necessary extra memory needed Astro have to pay £0.9-1.1m expected cost = £0.1m (0.2 x 0.5 x £1.0m) 0.3 – 0.7 0.1 – 0.3 Astro do not have to pay £0m 0.7- 0.3. no extra memory needed £0m Key: 0.8 decision node: choices available indicated above ‘choice branches’ expected values indicated below ‘choice branches chance node: alternative outcomes indicated above ‘chance branches’ probabilities indicated below chance branches’
1 0.8 0.6 0.4 0.2 0 Revised cumulative probability distribution assuming the probability that the post-install option is needed is in the range 0.7- 0.9 post-install if necessary pre-install Cumulative probability indicates expected cost 0.5 1.0 Direct cost (£m)
Some concluding comments • The value of simple ‘other objective’ assessments early on. • The value of simple initial cost estimates. • The value of decision trees that do not need exact probabilities or consequences. • The value of the generality of a minimalist view of uncertainty as part of a clarity efficient perspective. • Many of the key ideas can be applied to all risk management processes.
Discussion starting point Still use the working assumption that the objective is maximizing the expected value of M = B – C, where M = margin (contribution to profit), B = bid (price), C = cost (direct), but assume we want to understand the expected value of C in total, and associated risk.
Cost estimate summary sheet example comp item/option base min max exp choices/assumptions 1 mainframe etc 3.6 3.6 3.6 3.6 no choice 2 Astro 0.3 0.3 0.3 0.3 no choice Zenith 1.0 1.1 1.3 1.2 total 1.5 3 Zoro 1.0 1.2 1.4 1.3 if no hostile takeover Astro 0.8 0.7 1.1 0.9 preferred option 4 omitted 5 to avoid making this slide too complex total direct cost 10.9 14.2 12.5 (£ million) Interpret this as 13 +/- 2 £ million?
Layered curves can show contributions, including simple linear curves if discrete outcomes are not portrayed, as shown here 1.0 Cumulative probability even if precise non-linear curves are used, this portrayal suggests limited cost risk 0.5 1 2 3 … 5 0 Cost (£)
Linking this to common practice • The value of simple estimating processes. • The value of more complex estimating processes in their own right and as the basis of simple estimates. • The key estimating process ideas have been used very successfully by a limited number of organisations.
Some concluding comments • Many of the key process ideas can be applied to all opportunity, risk and uncertainty management processes. • Designing processes for contexts is an overarching key idea. • Seeking simplicity systematically in these processes is another key idea, introducing complexity where it pays being a crucial part of this.
Discussion starting point Still use the working assumption that the objective is maximizing the expected value of M = B – C, where M = margin (contribution to profit), B = bid (price), C = cost (direct), but assume now that we want to use an expected value for C from part 3, assume values for B, and understand the implications for M.
Cost estimate summary sheet from part 3 comp item/option base min max exp choices/assumptions 1 mainframe etc 3.6 3.6 3.6 3.6 no choice 2 Astro 0.3 0.3 0.3 0.3 no choice Zenith 1.0 1.1 1.3 1.2 total 1.5 3 Zoro 1.0 1.2 1.4 1.3 if no hostile takeover Astro 0.8 0.7 1.1 0.9 preferred option 4 omitted 5 to avoid making this slide too complex total direct cost 10.9 14.2 12.5 (£ million) Interpret this as 13 +/- 2 £ million after suitable rounding.
Probability of winning curve examples 1 0.8 0.6 0.4 0.2 0 Key: c1 P(B), probability of winning example discrete values c2 discrete values of particular interest c3 b preliminary probability of winning curve assumed underlying curve possible extrapolations a 10 15 20 25 B, Bid (£m)
A summary sheet example for the bid decision assuming expected direct cost estimate C = £13 million B P(B) conditional M unconditional M notes • 0.8 15 -13 = 22 x 0.8 = 1.6 buy work? • 0.66 3 2.0 • 0.52 4 2.1 optimum for M • 0.38 5 1.9 • 0.24 6 1.4 nominal price • 0.1 7 0.7 overstretched? the key risk is loosing business you want?
Linking this to common practice • The value of simple ‘other objective’ assessments early on • The value of simpler and more complex cost estimates • The value of simpler and more complex bid curve (probability of winning) estimates What do more complex bid curve estimates involve?
1 0.8 0.6 0.4 0.2 0 Probability of winning curves for composite competitor k and component competitor i, where k = i + j Probability of winning the space between these lines indicates the impact of competitor j composite competitor k competitor i 10 15 20 Adjusted bid (£m)
Some concluding comments • The key bidding process ideas have been used very successfully by a limited number of organisations. • Many of the key process ideas can be applied to all opportunity, risk and uncertainty management processes. • Designing processes for contexts is an overarching key idea. • Seeking simplicity systematically in these processes is another key idea, introducing complexity where it pays being a crucial part of this, part of the overarching opportunity efficiency concept.
Discussion starting point Start with the working assumption that the objective is maximizing the expected value of M = R – C, where M = margin (contribution to profit) per year, R = revenue, C = cost (direct and amortisation of capital), and assume we want to understand the expected values of M, R and C plus associated opportunity and risk. Begin by considering R.
Key components of R (revenue) • base load power sales to Ontario Hydro • waste heat (low pressure steam) • back-up emergency power We need to size these components, then identify associated key sources of uncertainty, and associated key responses (decisions).
Key components of C (cost) • amortised capital cost • fuel cost • other costs We need to size these components, then identify associated key sources of uncertainty, and associated key responses (decisions).
Creative thinking putting this together • New untested design CCTG plant? • Defer emergency power business? • Back-to-back contract with Ontario Hydro? • Back-to-back contract with gas supplier? • Timing issues?
Some concluding comments • The top-down process starting point is useful here. • Many of the key generic process ideas can be applied to all opportunity, risk and uncertainty management processes. • Designing processes for contexts is an overarching key idea. • Seeking simplicity systematically in these processes is another key idea, part of the overarching opportunity efficiency concept.