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IDEMA USA LLC Board of Directors Meeting

IDEMA USA LLC Board of Directors Meeting. February 17, 2005. Agenda. Global Update Global Board, Regional Boards Mechanics USA Events Focal Points Communications/web site/Insight Global operational efficiencies Standards Global Membership. Global Update.

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IDEMA USA LLC Board of Directors Meeting

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  1. IDEMA USA LLCBoard of Directors Meeting February 17, 2005

  2. Agenda • Global Update • Global Board, Regional Boards • Mechanics • USA Events • Focal Points • Communications/web site/Insight • Global operational efficiencies • Standards • Global Membership

  3. Global Update • Not-for-profit IDEMA USA shell converted to Global IDEMA, or IHQ • IDEMA Japan YK formed this month • IDEMA Asia-Pacific no change • IDEMA USA LLC formed in 2004 • Regional subsidiaries

  4. IDEMA Structure Membership dues, event profit flow thru IHQ, OH allocations, targeted investment sent back to regions IDEMA Intl. Headquarters (IHQ) (US) Strategic planning, finance 3 members from each region Membership dues, event profit flow thru IHQ, OH allocations, targeted investment sent back to regions Global BOD President EAC OH allocation IDEMA LLC (US) IDEMA YK (Japan) IDEMA Asia-Pacific Committees in China, Thailand, Singapore REGIONS: Separate Board of Directors, appointed locally, to guide IDEMA strategy and activities in those regions. Regions operate on a cost-plus basis, essentially providing regional services to IHQ and funneling profits back to IHQ to minimize taxation Each regional Board has Executive Director, staff Each has strategically global, functionally local committees Cost plus service

  5. T. Suganuma, Hitachi A. Kakehi, Fujitsu N. Kubokawa, IIT M. Matsuzaki, TDK John Coyne, WD Jim Chirico, Seagate Technology TEH Bong Lim, MMI Dirk Thomas, HGST Alan Armstrong, Marvell Jeff Donnelly, KLA-Tencor Rick Penn, Hutchinson Adam Wray, Xyratex Mark Geenen, President IDEMA Global Board, Staff

  6. T. Suganuma, Hitachi (BOD chairman)* A. Kakehi, Fujitsu (Vice-Chair)* N. Kubokawa, IIT (Vice-Chair)* M. Matsuzaki, TDK* T. Fujii, Anelva T. Fujiwara, Fujiwara-Rothchild A. Terada, Alps Electric T. Ueno, Kobe Steel H. Yamazaki, consultant R. Higuchi, Hitachi High-Tech Y. Hyakusoku, Mediken S. Kawagoe, Toshiba K. Kobayashi, Fujitsu O. Norio, Hitachi Maxell T. Otsu, Hitachi GST R. Shimizu, Matsushita Electric I. Suzuki, Hoya STAFF S. Kaneko, Executive Director A. Yamamoto N. Miura IDEMA Japan Board, Staff *Global Board member

  7. John Coyne, WD (Chairman)* Jim Chirico, Seagate Technology* Gary Davis, Davis Consultants Adam Giandomenico, Lighthouse Raymond Leung, SAE Magnetics Chackchai Panichapat, Amata City M.C. Tam, Kaifa Technology TEH Bong Lim, MMI* Dirk Thomas, Hitachi GST* Masamitsu Horike, Hitachi GST (Thailand) Action Committees in: Singapore China North China South Thailand STAFF Gary Davis, CHAN Len Wai, co-Executive Directors Lilian Lim IDEMA Asia-Pac Board, Staff *Global Board member

  8. Saburo Adachi, Fujitsu Alan Armstrong, Marvell* Jeff Donnelly, KLA-Tencor* Ed Grochowski, consultant Bob Holleran, Hitachi GST Rick Penn, Hutchinson Tech.* Mike Russak, Komag Rich Rutledge, Wesern Digital Dave Wickersham, Seagate Adam Wray, Xyratex* Mark Geenen, IDEMA STAFF Debbie Lee, Sr. Director, Membership Services Sally Bryant, Sr. Director, Communications & Standards Trudy Gressley, Office Manager IDEMA USA Board, Staff *Global Board member

  9. USA Events • February 17: SFF HDD vs. Flash • February 17: Dinner Event • Breakfast events: • Dinner events: • DISKCON USA: Sept 19-22 • Financial Conference: TBD

  10. Focal Point: Communications • Web site improvement, execution • Publicity of events, achievements • KEY: balanced focus on intra-industry, external communications

  11. Communications Update • Active committee established: HTCH, HGST, Seagate (US & Thailand), Veeco, WD, Xyratex. • Maxtor rep requested • Inviting Toshiba rep • Committee provides oversight for INSIGHT, website, marketing, and publicity

  12. Communications: INSIGHT • INSIGHT emailed to members quarterly; plan to increase to bi-monthly in 2006 • Suggested new column: Executive Outlook • Q1 Issue • Technical: Review of SFF HDD vs. Flash symposium • Market: 2005 market • Q2 Issue • Technical: optical drives • Market: TBD

  13. Communications: Marketing/Publicity • Press list (US, Asia Pac, Japan) • Website tradeouts (DataStoreX confirmed) • Website linked to member companies (Seagate, HTCH, HGST, Toshiba complete) • Developing campaign to increase readership within member companies • Investigating webinars

  14. Focal Point: Optimization • Global Membership fees, policies • Streamlining of Standards committees, practices • Finance • Burnishing the IDEMA brand

  15. Focal Point: Standards • BOD Oversight: Matsuzaki (TDK) and Penn (HTCH) • Technical Standards • New Global Structure • Commercial Standards • Gray Market Project completion anticipated summer • Anti-Tampering project

  16. New Technical Standards Structure

  17. Global Membership • Growth potential seen in China • US, Japan have limited expansion

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