ITS America and VII

1. ITS America and VII Presented by: Suzanne J. Murtha, ITS America smurtha@itsa.org September, 2006

2. The Intelligent Transportation Society of America (ITS America) Independent non-profit 501(c)(3) working in support of National ITS Program Mission - Improve transportation by promoting research, deployment and operation of intelligent transportation systems Membership approximately 50% private sector and 50% public/non-profit • National and international companies • Federal, state, local and foreign government agencies • Universities, independent research organizations, public interest groups Washington DC office with 20 full time staff and a variety of consultant support

3. ITS America History Incorporated in 1991 - immediately named as Utilized Federal Advisory Committee to US DOT’s ITS Program Maintained a cooperative agreement with DOT, using our industry committees as a conduit to program support and guidance and occasionally doing special projects Played significant role in most of the DOT activities Congressionally mandated projects: • National Architecture & User Services • National ITS Program Plan: A Ten-Year Vision DOT and Industry driven projects: • Privacy Principles • Intelligent Vehicle Initiative

4. ITS America History (cont) Delivered formal advice between 1991 and 2003, but delivered even more “informal” advice at the staff level through engagement in various technical committees. Advisory Committee status dropped in 2003, contract mechanism changed to ID/IQ, but partnership continued to grow ITS America continued to grow its membership and in turn our value to DOT, while at the same time expanding our member service offerings that provided secondary benefits to DOT. • Domestic and International Business Development • Legislative and Regulatory Significant “overhaul” in governance in early 2004 in response to changing environment

5. ITS America and DOT Today Are actively engaged in the nine Major Initiatives, the Exploratory Initiatives, and the Ongoing Programs • Bringing stakeholders to the table through workshops and targeted industry outreach • Bringing specific technical support as needed • Bridging the gap between private sector and public sector Maintain public websites for several DOT programs • www.deploy511.org • www.clarusinitiative.org, etc. • www.vehicle-infrastructure.org Doing our own society-funded activities that strengthen the membership, which in turn benefits our contribution on the DOT projects. • Market research, VII application liaison, etc

6. ITS America Programs Annual Meeting - attendance 3,000 or more, 65+ technical sessions, networking opportunities, and 40,000 SF exhibit hall with hands-on experience. • May 2006 Philadelphia • June 2007 Palm Springs Special Conferences and Workshops - targeted to various segments of our membership • September 2005 Business Leadership Conference, DC • October 2005 Pan America ITS Conference, Brazil Print and Electronic Publications • Weekly eBriefing • Bi-Monthly Print Newsletter

7. ITS America Organizational Structure • Coordinating Council • State Chapters Council • Business Leadership Council • Organizing Committees: • Annual Meeting • World Congress • Finance • Governance and Ethics • Nominating • Strategic Planning

8. Solving a National Crisis • 42,000 People Die Every Year on Our Roadways • Leading Cause of Death Between Ages 4 – 33 • 50% of the Deaths Occur from Intersection Collision and Leaving the Roadway • Traffic Crashes Cost the Economy $230B/Yr • Traffic Injuries Cost Employers$60B/Yr • Traffic Congestion Cost Americans $63B/Yr • Congestion Waste Billions of Gallons of Fuel

9. What are Smart Vehicles? The National Program is called: Vehicle Infrastructure Integration • Rear-End Collision Avoidance Systems • Intersection Collision Avoidance Systems • Road Departure Collision Avoidance Systems • Mayday Systems • Advanced Automated Crash Notification • Congestion Avoidance Systems

10. Private Sector Companies Automobile Manufacturers Transportation Agencies Who Is Involved?

11. How Do Smart Vehicles Operate? Via On-Board Computers • Vehicles Communicate to Other Vehicle • Vehicle Communicate to Roadside Devices • Roadside Devices Communicate to Vehicles • Vehicle Transport Other Vehicle Emergency Information

12. What Happened in San Francisco at the IMS at ITS World Congress 2005? Offsite location at SBC Park The first significant demonstration of the Vehicle Infrastructure Integration vision • Vehicles that talk and listen to the roadside and each other wirelessly • Information everywhere (pre-trip and en-route) The largest integrated demonstration of deployed and marketable ITS technologies in North America ever Saving lives, saving time, saving the environment Partnerships between industry and government make this possible

13. VII VII for Safety and Mobility – VW (NAVTEQ) Advanced Probe Vehicle Safety Application: Local Danger Warnings from Vehicle to Vehicle – BMW (NAVTEQ) Wireless Map Updates– DaimlerChrysler Research and Technology North America, Inc. (NAVTEQ) Pothole Detection– Motorola (NAVTEQ) Vehicle to Vehicle Messages– GM Intersections Intelligent Intersections – Econolite (NAVTEQ) Intersection Collision Avoidance – DCX (Econolite) Traffic Signal Monitoring – Mark IV Transportation Technologies Group (Econolite) Autonomous Vehicles Forward Collision Warning – PATH (NAVTEQ) Curve Speed Warning – Visteon (NAVTEQ) Driver Assistance System – VW Pre-Crash Safety System – Toyota Intelligent Parking Assist System – Toyota What Exactly was Demonstrated?

14. Dynamic Content My511 – NAVTEQ (Acme Innovation Inc, ATX) Smart Parking – Acme Innovation Inc. (Intel, Microsoft, Quixote, SBC, UC Berkeley) Dynamic Parking – XM Radio (Quixote) TV511 – TeleAtlas Probe Data Traffic via Probe Fleets – NAVTEQ(Luxor, FSP) Dynamic Guidance with Probes – Circumnav Other Electronic Toll Collection – Mark IV Transportation Technologies Group Amber Alert – Mark IV Transportation Technologies Group GPS Tolling – Siemens What Exactly was Demonstrated? (cont)

15. What are ITS America’s Next Plans for Demonstrations? In anticipation of the ITS World Congress in 2008 in New York City, ITS America is planning a series of demonstrations. • Convergence in October 2006 • CES 2007 and 2008 • ITS America Annual Meetings • ITS State Chapter Meetings

16. Convergence 2006 Participants will include: • US DOT • MI DOT • General Motors • Technocom • Econolite • Connexis Demonstrations will include: • Traffic Signal Preemption • Construction Zone Warning • Intersection Collision Avoidance General Motors Parking Lot East of Cobo Hall Cobo Hall

17. CES 2006 Industry Information Product Information • Total Attendees 152,767 • Automotive-Related 4,473 • Communications 7,083 • Federal Government 603 • State and Local Government 605 • Mobile Vehicle Electronics 19,536 • Wireless Communications 13,373 4,621 Members of the Press

18. CES 2007 Gold Lot, Las Vegas Convention Center Participants will include: • US DOT • Technocom • Econolite • Connexis Demonstrations will include: • Traffic Signal Preemption • Construction Zone Warning • Intersection Collision Avoidance North Hall

19. ITSA Annual Meeting 2007 Participants will include: • Access Technology Group • California PATH • Data 911 Mobile Computer • Motorola • OMJC Signal • Tele Atlas • XM Demo

20. Future ITS America Activity • Educate General Public & Associations • Develop/Distribute Video, Brochures & Benefits Data • Conduct Multiple Smart Car Live Demonstrations Across America • World Congress Event in New York • Political Outreach

21. How to Get Involved • Participate in the ITS America Outreach Across America • Participate in the Smart Vehicle Demonstrations • Participate in the Political Outreach

22. Questions ?