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Why Local University?

Why Local University?. Promote best-practice S earch E ngine Optimization to as many small business owners as possible!. NO. Why Philadelphia?. Final Housekeeping Item. Presentations available for download at: http:// localu.org / phillysurvey. Some Key Terms.

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Why Local University?

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  1. Why Local University? Promote best-practice Search Engine Optimization to as many small business owners as possible! NO

  2. Why Philadelphia?

  3. Final Housekeeping Item Presentations available for download at: http://localu.org/phillysurvey

  4. Some Key Terms • SERP – Search Engine Results Page

  5. SERP Anatomy

  6. SERP Anatomy PPC SEO PPC

  7. Some Key Terms • SERP – Search Engine Results Page • SEM – Search Engine Marketing • SEO – Search Engine Optimization • “Natural” or “Organic” results • PPC – Pay Per Click

  8. “Local” or “Pack” Result

  9. Organic vs. Local Two different algorithms… …blended

  10. Terms You Might Not Have Heard Before • URL – “Webpage address” • CMS – Content Management System • HTML • Search-engine friendly code language • Javascript / Flash • Search engine UNfriendly code languages (usually) • NAP – “Name, Address, & Phone number”

  11. http://getlisted.org/resources/glossary.aspx More Terms

  12. 4 Horrible SEO Myths and Pitfalls

  13. #1 Myth About SEO • Myth: “I can guarantee you will rank #1 on Google” • Fact(s): • NO ONE can guarantee placement in organic results • Guaranteed placement is Pay Per Click (Google AdWords, for example)

  14. #2 Myth About SEO • Myth: “I will optimize your Meta Keywords tag” • Fact(s): • NO MAJOR SEARCH ENGINE USES META KEYWORDS IN ITS ALGORITHM. • Title Tags are still very important

  15. Pitfall #1 • Do not build your entire website in Flash • The search engines cannot crawl Flash • Flash can be very expensive—usually not the best option for a first website • Limited use of Flash within HTML is just fine.

  16. Pitfall #2 • Do not use hidden or hard-to-read text • If it is something worth reading, make it big enough and in high enough contrast to read. • The search engines may penalize or ban you for hiding/obfuscating text.

  17. Aaron, over to you…

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