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Writing with Style and Substance

Writing with Style and Substance. Sue Robinson & Marilyn J. Shaw Institute on Philanthropy University of Richmond Steps: 8-10 June 2011 . Last Three of the 10 Steps. 8. SHARING FOR RESPONSE 9. THE FINAL COPY 10. PRESENTING/PUBLISHING

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Writing with Style and Substance

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  1. Writing with Style and Substance Sue Robinson & Marilyn J. Shaw Institute on PhilanthropyUniversity of Richmond Steps: 8-10 June 2011

  2. Last Three of the 10 Steps 8. SHARING FOR RESPONSE 9. THE FINAL COPY 10. PRESENTING/PUBLISHING These steps may not always occur or occur in this order and some may be repeated. (c) Well Put LLC and Robinson & Assoc LLC

  3. Why Share? • Moving toward the final piece of work. Three basic reasons for sharing: --For reaction and feedback --For approvals and final revisions --For personal and professional growth (c) Well Put LLC and Robinson & Assoc LLC

  4. Tips & Techniques Act as hub of the wheel. • Ask open questions with positive spin: What do you like best? What works? How does this meet our goals? Refer to previous discussions and explain your process so far. Ask for specifics. • Use electronic PDFs; minimize corrections. • Use a standardized response/sign-off form/matrix and circulate briefing doc. • Coach colleagues how to respond. (c) Well Put LLC and Robinson & Assoc LLC

  5. Tools for Collaboration Once the draft is polished • PDF (Sticky Notes) • Word (Track Changes) • Tools that can help collaborators: Google Docs, Huddle, Onstage, others • Reviewer’s appraisal form (posted) (c) Well Put LLC and Robinson & Assoc LLC

  6. Step 9: The Final Copy • Make choices, decisions about revisions and feedback. • Watch Track Changes. • Often, people make mistakes when making revisions -- dropped words, lost noun-verb agreement, etc. • Read aloud and look at mechanics. (c) Well Put LLC and Robinson & Assoc LLC

  7. Attitudes and Approaches • It’s not about you. It’s the work. • Be open to feedback. Ask questions of reviewers. • Discuss intentions and refer back to the plan if need be. Adjust the plan if need be. • Editors vs. Writers. (c) Well Put LLC and Robinson & Assoc LLC

  8. Step 10: Publication • Print to online, blogs to Facebook • Double “editing” — reaching out to readers with headlines, graphics, sidebars, cutlines with photos, etc. • Inviting response and measuring it • Visuals, audio or other mixed media? • Opportunities to expand the range of the work across social media and other platforms and partners? (c) Well Put LLC and Robinson & Assoc LLC

  9. The 10 Steps 1. KNOWING YOUR MOTIVATION 2. COLLECTING IDEAS/IMPRESSIONS 3. ORGANIZING 4. DRAFTING 5. SELF EDITING 6. REVISING AND EDITING 7. CHECKING THE MECHANICS 8. SHARING FOR RESPONSE 9. PREPARING THE FINAL COPY 10. PRESENTING/PUBLISHING (c) Well Put LLC and Robinson & Assoc LLC

  10. Thank You & Questions (c) Well Put LLC and Robinson & Assoc LLC

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