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Writing with Style and Substance

Writing with Style and Substance. Sue Robinson & Marilyn J. Shaw Institute on Philanthropy University of Richmond Step 5: Reviewing June 2011 . Step 5: Reviewing.

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Writing with Style and Substance

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  1. Writing with Style and Substance Sue Robinson & Marilyn J. Shaw Institute on PhilanthropyUniversity of Richmond Step 5: Reviewing June 2011

  2. Step 5: Reviewing Always self-edit before sharing/sending. (We talk about collaborative process, peer review in Step 8.) Here, concentrate on overall theme, content. • Remove yourself from writer role. • Review the document against plan. • Make the document complete. (c) Well Put LLC and Robinson & Assoc LLC

  3. Get Some Distance First • Take a break after finishing the draft. • Creative vs. analytical • Printout vs. computer screen • Re-read plan documents, noting elements the writing should include. (c) Well Put LLC and Robinson & Assoc LLC

  4. Elements to Examine • Is the order logical? Does it flow? • Are statements supported? Do they need to be? • Are all necessary elements present? • Are all unnecessary elements gone? • Is the call to action apparent? Will the reader know what is expected of him? (c) Well Put LLC and Robinson & Assoc LLC

  5. Review Facts, Completeness • Mark where lacking: Focus Accuracy Context Call to action Completeness Right Tone • Check facts (names, addresses, phone numbers-call, locations) • Confirm/conform to in-house style. (c) Well Put LLC and Robinson & Assoc LLC

  6. Consistency • Create/follow a style guide • Brings conformity to organizational parts • Avoids repeatedly asking the same questions, relying on 1 staffer’s memory • Captures proper names of in-house programs, in-house preferences • General: Associated Press Stylebook, Chicago Manual of Style, others (c) Well Put LLC and Robinson & Assoc LLC

  7. Perfect the Content Make any additions or changes to facts, style, theme. Your first draft has become a rough draft (or second or third, etc., draft) It contains all necessary elements and is ready for revising and editing. Again, let the writing rest before the next step. (c) Well Put LLC and Robinson & Assoc LLC

  8. Individual Exercise (20 min.) While students are working on their individual drafts and starting their review, the instructors may meet one-on-one with class members to give feedback on the writing they submitted before class started. Alternately, students can review the computer eulogy individually. (c) Well Put LLC and Robinson & Assoc LLC

  9. Why Examine/Improve Writing? “Do so as a mark of respect for your readers, whatever you’re writing. If you scribble your thoughts any which way, your readers will surely feel that you care nothing about them. They will mark you down as an egomaniac or a chowderhead — or, worse, they will stop reading you.” — Kurt Vonnegut (c) Well Put LLC and Robinson & Assoc LLC

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