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Social Media Marketing for Startups 4 Ways PR & Social Media Trumps Advertising for Entrepreneurs

Social Media Marketing for Startups 4 Ways PR & Social Media Trumps Advertising for Entrepreneurs. Bob Maples President and Founder Maples Communications, Inc. www.maples.com. Leverage Social Media and PR. A Logo Package . Business Cards Digital Letterhead E-Mail Signature

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Social Media Marketing for Startups 4 Ways PR & Social Media Trumps Advertising for Entrepreneurs

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  1. Social Media Marketing for Startups4 Ways PR & Social Media Trumps Advertising for Entrepreneurs Bob Maples President and Founder Maples Communications, Inc. www.maples.com

  2. Leverage Social Media and PR

  3. A Logo Package Business Cards Digital Letterhead E-Mail Signature Website Headers, Banners and Ads

  4. Identify Your Company’s Value Proposition

  5. Leverage the Company Message Points Marketing Message Summary Selling Sheets Blog Direct Marketing Trade Show Exhibits Landing Pages

  6. Optimize the Company Website The Company’s Marketing Ante Install Google Analytics Develop SEO Relevant Content Basic SEO Across the Site Submit the Website to Internet Directories Company Blog Leverage “Expert” Articles

  7. E-mail Marketing Newsletter Customer Relationships Surveys

  8. Influence: Get Creative with Social Media There are many options today for reaching your audiences directly online:

  9. Measuring Impact

  10. Key Takeaways Leverage traditional and social media as a low-cost way to build awareness PR and social media have the advantage of building credibility Spend the money on to develop a logo package – it is money well spent Understand the company’s value proposition Develop relevant content for your target audiences Leverage PR and social media to reach audiences Measurement Dashboard

  11. Leverage Social Media and PR

  12. For More Information • www.maples.com • http://www.maples.com/blog/ • Contact: Bob Maples Maples Communications, Inc. bmaples@maples.com (949) 855-3555

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