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Making Money with Social Media/Marketing

Making Money with Social Media/Marketing. Gee Dunsten, CRS, SSC Ocean City, MD www.OceanCityRealEstateSpecialist.com. Less than 2% of REALTOR’s currently participating in some online form of social marketing can document a direct increase in their number of transactions/closings.

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Making Money with Social Media/Marketing

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  1. Making Money with Social Media/Marketing Gee Dunsten, CRS, SSC Ocean City, MD www.OceanCityRealEstateSpecialist.com

  2. Less than 2% of REALTOR’s currently participating in some online form of social marketing can document a direct increase in their number of transactions/closings.

  3. When it comes to social media …. what am I supposed to do?

  4. Social Media Provides a Unique Opportunity to Earn Consumer’s Trust and Loyalty

  5. Ideas

  6. What is Social Media?

  7. Social Media • Form of publishing where stories are swapped • Exchange of content happens within a community • Way to for marketers to put their messages in front of thousands

  8. What is Social Media? • Social media is contentthat has been createdby its audience.

  9. What is Social Media? • The “social” part of social media - means that publishing is now about participation.

  10. What is Social Media? • Someone who uses social media successfully doesn’t just create content; he or she creates conversations.

  11. What is Social Media? • And those conversations createcommunities.

  12. Social Media is “Content”

  13. Social Media is All About: • Networking • Interacting • Educating

  14. Think “Social Marketing” • Most real estate professionals are more inclined to employ social networking/social media: • To chat rather than convey • To socialize rather than to educate • To participate rather than lead

  15. Social Marketing is: • Determining the UNMET NEEDS in the market place (networking needs) • Developing a Social Media Marketing Plan & Strategy

  16. Create a Road Map to increased productivity and profitability with a “Real Estate Social Marketing Plan”

  17. 5 P’s of Real Estate Social Marketing • Purpose • What Want to Accomplish • Expected Results • People • Target Audience • Perfect Customer • Sites Frequent Online • Time & Personnel

  18. 5 P’s of Real Estate Social Marketing • Parts • Personal Social Marketing • Blog • Website • Google Profile • Real Estate Social Marketing • Active Rain • Zillow • Trulia Voices

  19. 5P’s of Real Estate Social Marketing • Parts • Consumer/Prof Social Networks • Facebook • LinkedIn • Twitter

  20. 5 P’s of Real Estate Social Marketing • Parts • Social Media Content Networks • YouTube • Craigslist • Flickr • Delicious

  21. 5 P’s of Real Estate Social Marketing • Parts • Business Directories & Review Sites • Yelp • Angie’s List

  22. 5 P’s of Real Estate Social Marketing • Parts • Brand & Reputation Monitoring • Google Alerts • RSS Feeds • Twitter Search • Blog Comments

  23. 5 P’s of Real Estate Social Marketing • Profile • Your Contact Info • About You • Work Experience • Education • Other Info (Associations, Specialties, Awards)

  24. 5 P’s of Real Estate Social Marketing • Process • Integration • Execution • Management

  25. Empowerment through Relevant Content

  26. What’s • Major Concerns (5 - 6) • Areas of Confusion

  27. Shouldn’t we wait to buy a home?

  28. Buying a Home Right Now… “will be the best opportunity in your lifetime”.

  29. What’s • Major Concerns (5 - 6) • Areas of Confusion • Misunderstandings • Misinformation

  30. Shouldn’t We Wait for the Fall to Sell?

  31. Relevant Real Estate Content • Local Market Statistics

  32. Gee’s Annual Market Report

  33. Relevant Real Estate Content • Local Market Statistics • Housing Trends • Legal Issues • Financial Alternatives/Challenges • Home Maintenance & Improvements

  34. Relevant Real Estate Content • Energy Ideas • Safety Issues • Community Information

  35. Relevant Community Content • Local School Reports • Local Economy • Local Events • Cultural Updates • Recreation Report • Fun Things to Do • Local Business valuation

  36. Sources for Harvesting Content: • Friends / Co-workers • Chamber of Commerce • Google Alerts • REALTOR.org • RISMedia • CRS.com • Yelp

  37. Success Secrets

  38. Two Paths of 1st . You and friends spending lots time, energy, and some money with little results. 2nd . One few agents taking ….helps generate a six figure income.

  39. A Number of Agents Having Success • Increased Transactions • Follow a Special Recipe • 8 Key Strategies

  40. 1.They Are an Open Networker • Accepting and seeking out all shapes & sizes of friends, followers, & REALTORs • Realize it’s not a popularity contest • Key – able to engage their friend list

  41. 2. They Are Authentic & Personal

  42. 2. They Are Authentic & Personal • Sharing info about their passions.

  43. 2. They Are Authentic & Personal • Sharing info about their passions. • Real person • Special & unique • Creates likability & trust

  44. 3. They Are Making a Commitment to Stay Engaged • It’s a game of touches • Participate in conversations • Use smart phone

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