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AURIMS 2008 CRISIS MANAGEMENT AND RECOVERY. Bob Burnet Ross Campbell & Associates. BCP/Risk Mgt/Crisis Mgt. BCP – business impact analysis (prevention?) recovery CRISIS MGT – managing the unplanned critical incident and recovery. Agenda. Definition of a crisis
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AURIMS 2008CRISIS MANAGEMENT AND RECOVERY Bob Burnet Ross Campbell & Associates
BCP/Risk Mgt/Crisis Mgt • BCP – business impact analysis (prevention?) recovery • CRISIS MGT – managing the unplanned critical incident and recovery
Agenda • Definition of a crisis • Recent incidents • Components of a CMR plan • Factors for success • A University CMR program • Questions and discussion
Crisis definition A critical event or series of events that seriously threatens the University’s people, operations, assets, environment, or long-term prospects and reputation
Monash shootings factorsOctober 2002 • Two killed, five taken to hospital • Campus community shocked and distressed – huge counselling required • Security confusion about actual location of shooting
Monash shootings factorsOctober 2002 (contd) • Mobile telephone network collapse • News media arrived within minutes • Issues regarding evacuation • Potential impact on local and international student market
Monash learnings • Prior training essential • Team Leader and Public Spokesperson cannot be performed as one role in a large organisation • Issue internal and external communications early
Monash learnings (contd) • Do not rely on mobile telephones • CMR team members need to be easily identified • Ensure all university communications emanate from the Control Centre (Public Spokesperson or Media Coordinator)
UNEXPECTED UNPLANNED UNUSUAL UNBELIEVABLE VIRGINIA TECH – 32 DEAD, 25 INJURED
Virginia Tech • Integrate comprehensive emergency management plan across organisation • Institute regular practice of emergency management response • Develop a clear communication plan and tools to communicate rapidly • Provide immediate and long term mental health support • learn from experience
NORTHERN ILLINOIS UNIVERSITY 14.2.08 • “The first warnings to students were issued at 3.20 pm, about 20 minutes after the incident erupted.” • “Students can go to any residence hall for counselling” Local Illinois press 15 February 2008
Shooting Test Case Monash 2008
Central Queensland University “Canberra failing to regulate rogue colleges More than 60 overseas students went on hunger strike yesterday…..after being examined on material they were not taught. It is the second time in a year that international students have protested about their treatment at the Lonsdale Street “shopfront” campus of Central Queensland University.” - The Age, 15 March 2007
Central Queensland University “Uni put on notice The Melbourne campus of a Queensland university has been given three months…..after a State Government audit found its curriculum development and assessment are inadequate.” The Age – 24 August 2007
University of Canberra “A sense of shame and secrecy has descended in Canberra over the death of an international student failed by the systems…the 35-year-old student had lain dead, unmissed and unnoticed for seven months.” – TheAustralian, 16 March 2005
RMIT University “RMIT staff member with tumour terminally ill” The Age, 16 May 2006 “Calls double over RMIT tumour fear” The Age, 17 May 2006
Threat Identification and Response • Environmental • Emergency services • Infrastructure • Human resources • Management • Research and teaching Refer circulated document
Escalation • Critical • Major • Moderate • Minor • Insignificant Severe crisis. Call out CMR Team Injuries/fatalities; reputation; ext.services; ext. report. Call out CMR Team Potential to escalate; ext.services; ext.report; notify Team Leader. Call out CMR Team? Minor illness/injury; ext.services?; ext.report?; handle on site Not visible; no ext.services; no ext. report; SOPs; handle on site
Public Spokesperson (and Strategic Adviser) Team Leader Support Group Coordinator Human ResourcesCoordinator Student Services Coordinator Recovery Coordinator Emergency Services Coordinator ICT/Control Room Coordinator Media Coordinator Crisis Response Team
Human Resources Coordinator • Staff, student and next-of-kin detailsreadily available • Communicate with staff/students • Establish next-of-kin centre/telephone response • Establish protocols for notifying NOK • Ongoing support/welfare/counselling
Media Coordinator • Message strategy • Media releases/statements • Media interviews/press conferences • Staff/student communications • Media monitoring • Media management/holding room • Establish media call centre • Advise Public Spokesperson
Commercial Issues • Legal • Insurance • Customers • Record of Incident • Recovery Plan • Short term operations • Long term recovery goals • Strategy • Documented Plan • Emergency/Security • Procedures • Liaison • Resources • Site safety/security CRISIS MANAGEMENT • Public Affairs • Interviews • Media statements/releases • Media management on site • Community relations • Ministerial interface • Police media liaison • Human Resources / • Student Services • Records • Delivering the message • Support for: • Students • Staff • Victims • Next-of-kin • Visitors • Local community • Control Room • Control centre • Communications equipment • Documentation/logs
Calls/communications flow Switchboard Normal Business Media Next of Kin Students Staff Local Community Government 1800 hotline Crisis Telephone Response Team CMR Team Stakeholders - Staff Students Media Govt Media Support Team HR/ NOK Support Team Business Calls
Critical success factors • Put people first • Respond and control fast at the site • Communicate only confirmed information • Update crisis team & stakeholders regularly • Focus on recovery from the outset • Integration of operations, communications & strategic oversight/control • Clarity of roles, responsibilities and procedures
Critical success factors (cont)... • Preconfigured facilities and infrastructure (communications vital) • Integration with business continuity, technical disaster recovery, emergency procedures, security and other contingency measures • Training/testing/audit/review/revision • Keep a record of CMR team actions
Issues Management Most potential crises are on your desk Identify issues Resolve issues & avoid crises
Issues Management What were the issues for: • Monash, Virginia Tech, Northern Illinois • Central Queensland University • University of Canberra • RMIT
A University CMR program CMR INTRODUCTION CMR workshop and hypothetical exercise Corporate CMR manual prepared Annual desktop or full-scale exercise