A systematic approach to identifying funding opportunities for AONB’s

1. A systematic approach to identifying funding opportunities for AONB’s Simon Lees & Fiona Hesselden 2nd November 2010

3. Introduction • Where are we now? • Private sector/not-for-profit income: myths and realities • What are the opportunities and challenges for AONB’s?

4. Where are we now? Macro operating environment  • Comprehensive spending review • Disconnect between rhetoric and reality..  • Devolving services • Biodiversity & climate change • Funding opportunities away from grants

5. Where are we now? Macro operating environment

6. Where are we now?

7. Where are we now?

8. Where are we now? What your ratios look like… What is realistic and sustainable?…

9. Where are we now? • An (over) reliance on NE/LA funding • Identified need to diversify income base

10. Where are we now? • An (over) reliance on NE/LA funding • Identified need to diversify income base

11. Private sector/not-for-profit income: myths and realities Where’s the loot? Potential funding sources: • Companies • Trusts and Foundations • Private individuals • Major donors • Community fundraising • Legacies

12. Private sector/not-for-profit income: myths and realities Size of the Marketplace: private giving Charity Trends 2007 www.philanthropyuk.org/Resources/UKcharitablesector

13. Private sector/not-for-profit income: myths and realities Myth: The corporate sector is the major source of funding for not for profit Organisations.....

14. Private sector/not-for-profit income: myths and realities Reality: Trusts and Foundations are set up with the express aim of giving funds away - £1.9bn of it They provide a key target to help diversify AONB income But... a health warning Top 300 grant makers in the UK give approx 3% of funds to conservation and the environment – around £54million/annum You’re not flavour of the month.....

15. Opportunities and Challenges Opportunities: • The only way is UP! • Existing skills – eg HLF

16. Opportunities and Challenges Opportunities: • Revisit management plan to identify priorities and potential project packages

17. Opportunities and Challenges Opportunities: • Who in the fundraising universe ‘fits’? • Who do you know who knows them? • Build relationships and map out approaches

18. Opportunities and Challenges Challenges: • Competition • RSPB • WWF • Wildlife Trusts • BTCV • National Trust • Natural England.... RSPB donor list: • H B Allen Charitable Trust • A J H Ashby Will Trust • The Baxters Foundation • BBC Wildlife Fund • Mohamed bin Zayed Species Conservation Fund • Lost Species Fund • Cambridge Conservation Initiative • Care‐for‐Nature Trust • The Charities Advisory Trust (Good Gifts) • City Bridge Trust •  Peter Cruddas Foundation....

19. Opportunities and Challenges Challenges: • Managing approaches across the AONB movement • Competition

20. Opportunities and Challenges Challenges: • Charitable status • Competition • Managing approaches

21. Opportunities and Challenges Challenges: • Lack of dedicated fundraising resource • Competition • Managing approaches • Charitable status

22. Opportunities and Challenges Challenges: • How you present yourselves – branding, online info, key messages • Competition • Managing approaches • Charitable status • Dedicated fundraising resources

23. Summary The Three C’s: • Collaboration & partnership working • Charitable status • Co-ordination And... • Beware Corporate!

24. If you’re interested in this particular sandwich… We’re available to help! • 01423 330 929 • Simon@countrysidetraining.co.uk

25. Thank You