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Invitations

Invitations. Personal invitation card through - FIA - European Commission - Euro NCAP plus Introductionary letter by Max Mosley, Patron Invitations sent out to 400 guests with deadline 1 st April for confirmation – either by fax or online

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Invitations

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  1. Invitations • Personal invitation card through - FIA - European Commission - Euro NCAP plus Introductionary letter by Max Mosley, Patron • Invitations sent out to 400 guests with deadline 1st April for confirmation – either by fax or online www.esafetyaware.eu/registration.htm

  2. Invitations

  3. Invitees • Target-oriented invitation list: - European Driving School Association 10 pax - Leasing Companies/Re-marketing 10 pax - Car Rentals 5 pax - European Journalists (Print, TV) 50 pax - EU Parliament 5 pax - EU Commission 5 pax - Member States 5 pax - Road Safety Authorities 5 pax - Automobile Clubs 27 pax - JAMA 5 pax - KAMA 2 pax - ACEA 10 pax - Dealers 5 pax - EURO NCAP 2 pax - eSafety Aware! Members 30 pax - others 5 pax

  4. PressKit • PressKit with following contents will be distributed on 8th May at 11 am in Rome – embargoed until then!: - Press Release about event - Speeches - Profile/Biography of Speakers - Background paper about ESC (history, naming, functionality) - ESC brochure - Euro NCAP brochure on ESC availability - Photos (ESC, driving situations etc.) - DVD including all of the above and ESC video • PressKit will be in English only in Rome • PressKit to download will available on www.ChooseESC.eu in - English - French - German - Spanish - Italian - Polish

  5. PR-work • Journalists not invited to the Rome-event - approx. 1 300 contacts in our media lists – will: 1. receive a preliminary announcement about Choose ESC! Event in Rome by end February to assure “news agenda” is blocked; 2. receive a reminder 2 days before the event to ensure “news space” for event; 3. receive Press release on 8th May at 11 am and info about download opportunity of Event PressKit on www.ChooseESC.eu • PR-agency for event day • Post event PR-campaign in partner countries to be started

  6. Website • www.esafetyaware.eu as per next week on line • www.chooseESC.eu as per 8th May

  7. ESC-simulator • in entrance lobby • of Bridgestone • main building • 2 accident simulations • with and without • ESC on board

  8. Branding • 3 Logos will be used on all event materials and publications • to indicate who is behind this initiative • Logo/identity for eSafety technologies to be created: • - need to convey “Safety” • - need to be neutral and embrace all eSafety technologies • - should build on “already learnt” • - should target enduser/car buyer • - should be concrete

  9. Logo • Crash Test Dummy and Dummy • family • Version 1: • Three letters to save your life … • Choose ESC! • Version 2: • Three letters to save your life …. • ESC On Board! • Animation to be created for use on • website

  10. Next steps • Elaborate and release ESC brochure • ESC video with Michael Schumacher scheduled for April • - free of rights in MPEG2 format and international master • Definition of Key messages for Speakers • Elaborate and release Info panels in Rome • other: event material e.g. banners, flags, welcome signs etc.

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