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Useful Tests for “So What?!”

Useful Tests for “So What?!”. MULE. A ctionable What ideas does it provoke for possible next steps? S pecific Are the actions explicitly stated? T estable Can all required testing/investigation be done within client’s budget? A ppealing Why is it insightful? Are benefits clear/obvious?

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Useful Tests for “So What?!”

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  1. Useful Tests for “So What?!” MULE Actionable What ideas does it provoke for possible next steps? Specific Are the actions explicitly stated? Testable Can all required testing/investigation be done within client’s budget? Appealing Why is it insightful? Are benefits clear/obvious? Relevant Does is sufficiently explore the client’s issue(s) or is something missing? Does is support the EO? A STAR Meaningful • Why does it make a difference? Useful • What can the client actually do with it or is it just nice to know? Logical • Are all aspects logically related to the engagement objective? • Does it make sense without oral narrative to clarify? Executable • Can client realistically take action or is it out of reach?

  2. CHECKLIST and REVIEW GUIDE Value Test (for Proposals and Presentations)

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