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Podcasting Kit for SharePoint Social Media Accelerator. Luke Hamilton Series Manager, Academy Mobile Resolute Solutions Corporation. Overview. Why Microsoft created PKS (AcademyMobile@Microsoft) The Problem The Solution PKS Demo/Features ( AcademyMobile )
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Podcasting Kit for SharePointSocial Media Accelerator Luke Hamilton Series Manager, Academy Mobile Resolute Solutions Corporation
Overview • Why Microsoft created PKS (AcademyMobile@Microsoft) • The Problem • The Solution • PKS Demo/Features(AcademyMobile) • Microsoft’s PKS (AcademyMobile) • PKS Workflow • How we did it • Where we stand now • Awards and Adoption • Getting Started • Conclusion
The problem • Processes & Platforms for the Microsoft Field organizations to share best practices, provide feedback on governed content and break down the traditional communication barriers. • Ability to deliver media (podcasts & vidcasts) across multiple devices, browsers, Smartphone's and Zune's.
The Solution:Podcasting Kit for SharePoint (PKS) (aka "AcademyMobile" inside Microsoft – Think YouTube for Business) It’s FREE, delivered as-is with the source code available on www.codeplex.com/pks • Built On: • Microsoft® Office SharePoint® Server 2007 • SQL Server 2008 • Server 2008 • Silverlight 2 • Expressions Media Encoder 2 • Extends Experience With: • Zune • Windows Mobile • Other podcast Capable Devices
PKS Demo/Features • Listen and watch audio/video podcasts, anywhere on your PC or mobile device (Zune, SmartPhone, or any podcasting device) • Share content by producing your own audio/video podcasts and publish them on PKS on your own. • Connect and engage with podcasters via your integrated instant messaging program • Find the most relevant content using the five star rating system, tag cloud, search engine and provide your feedback via comments. • Get automatic podcast updates by subscribing to RSS feeds fully compatible with Zune and other podcasting devices • Simple RSS feed based on a defined podcast series • Simple RSS feed based on a person • Dynamic RSS feed based on search results (will be implemented later in 2009) • Play podcasts in real-time using Microsoft® Silverlight™ and progressive playback • Retrieve instant ROI and metrics with the ability to track the number of podcasts downloaded and/or viewed, instant feedback via rating system and comments, and subscribers via the RSS feed • Access the richness of SharePoint to extend the solution: workflows, community sub-sites, access rights, editorial and more • Customize your own PKS User Experience
PKS: Home Page Navigation Search Editorial Podcastselection
PKS: Podcast Page Streaming Silverlight player Podcaster details Ratings, Comments, Tags, Collateral files
PKS: Podcaster Page Podcaster details Filtered podcasts view
PKS: Series Customized editorial Filtered podcasts view
PKS Features additional • Expanded Media Encoding • Low / High Bandwidth Scenarios • H.264 (mp4) support • Increased Security Configurability • Sub sites, Channels, Content • Optimized Playback • Silverlight Optimized Streaming • Instant Play • Expanded Community Context • Channel (series) & Podcasting Ratings
PKS: Workflow • Create • Edit • Publish | • Consume | |
Create Interest, Drive Awareness Podcasts to Go We distributed over 7K SD cards for mobile devices pre loaded with content. Internal Marketing Using roaming crews and studio staff we aim to provide coverage at all field internal events. Create a culture of contribution AcademyMobile Podcasters booth at internal Microsoft events. At a recent field event we had over 100 new podcasters contribute their first content to the platform.
Creativity at work Crossword Puzzle Cartoons Academy Mobile Music Video
Inspire & RecognizeEnagement Podcast in a Box Program We provide loaner equipment with a minimum contribution commitment Academy Rewards The frequent flyer program of podcasting
Execs and viral marketing Role of the CIO
PKS ROI - DriveTime Case Study (A series on AcademyMobile) Yoshiki Sato, senior product technology specialist with the Client Platform Group, took advantage of DriveTime interviews to land a multimillion-dollar sale.
Get Started • Podcasting Kit for SharePoint (PKS) is a freely available solution accelerator delivered as shared source on CodePlex • Over 20,000 downloads to date from CodePlex. • PKS is not a supported product, and is offered as is, as a starting point to customers & partners to aide in the implementation of their custom solutions. • PKS Partner Network. http://www.codeplex.com/pks
Conclusion • Recipe for successful implementation • Pinpoint enterprise needs • Share the PKS solution and implement • Buy off / communication from executive • Operations teams in place to support • Educational tools for Do-It-Yourself podcasters • Initial content for launch • Positive first user experience • Provide Editorial and Marketing support • Engage the PKS Partner network to drive ROI … and a lot of passion!
Q&A Thank You!