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Hazelnut Presentation Janu ary 2013 Presented by Ufuk Özongun Olam International Limited. World hazelnut farming areas. Hazelnut farming areas /ha by countries. World h azelnut supply in shell 2000–2012. World hazelnut kernel consumption 2000-2012. Global supply.
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Hazelnut PresentationJanuary 2013Presented by Ufuk ÖzongunOlam International Limited
Global supply • Turkeyremainsthemajorsource of hazelnuts • Improvementon theproductionside • Stablequantities in ItalyandSpain, USA • Weatherandseasonaldifferencesaffectthecrop • EmergingcountrieslikeGeorgia,AzarbaijanandChile • New acreagesinsouthernhemispherecountries • 2 crops in oneyear
Hazelnutgrowingareas at Turkey Western Black Sea Eastern Black Sea New Developing Region Traditional producing Region Samsun 14.3% Duzce 15.1% Ordu 18.4% Trabzon 7.9% Sakarya 16.8% Giresun 15.3%
TurkishHazelnutIndustry • Traditionalsystemgovernmentalintervention FKB/TMOreplacedwith a newsystemfreetradewithout FKB/TMO • Mechanisationproblems. • Small farms (350.000) increasingfarmingcosts • Lowaverageharvestperproducer (68% below 2Mt) • Increasinghazelnutdemand,volatilecropsandpricelevel • EU countriesremainsthe main destination. • Confectionaryusage is high -morethan 80% • Factories in Turkeyproduceusingthelatesttechnologyandwith a highlevel of foodsafety • EmergingexportmarketslikeChina,Russia,MiddleEast and South America.
Prices of TurkishHazelnutkernels 1950 to 2012 US$ per 100 kg CPT EU
Oregon/USA Chile • Expectedcrop is 36-38.000 stons • Blanknutsduringharvest • Verygoodquality, nomouldanddecay • Mostproductsaresoldorcommited • Expectlittlecarryoverend of season • Hazelnutfarmingstartedwithlead of Ferrero • Reached 13.000 ha, expected 25.000 ha in 2019/20 • Suitablelandformechanisation • Lowfarmingcost
Georgia Azarbaijan • Around 20.000 ha and 35.000 mtcrop • Bigproduct size, but lowyield 38-40% • Lowlaborcosts, unefficienttechnologies • Exportskernelstoneighbouringcountriesand in shelltoFar East • 25.000 ha areaand 40.000 mtcrop • Averageyield 35-38% • Lowmechanisation o farmingside • Factoriesforcrackingandselecting • ExportsmainlytoRussiaand EU
Market trends • Development of new products with hazelnutkernels as an ingredient • European Market is stagnant, but still on high level • Hard Discountretailchainsareexpanding • Demandincreasingacrossallmarkets • East European Marketsincreasingduetogrowthin theconfectionaryindustry • in the American Market through imports of branded products • New markets in Asiaand Far East
LookingintotheFuture • Cropslikelyto be stable , unlikelytoincrease in Turkey, Italy, Spainand Oregon but growing in Georgia, AzarbaijanandChile • SustainibilityandTracebilitylikelyto be buzzwords in thecomingfuture • Increasing ‘Farm tothefork’ focus • Increasingpricelevels • Majorbuyer’sdevelopingfarmingprojects • Global player’sentrancetothehazelnut market • Promotionactivities