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An Audience of One

An Audience of One. Building a Personalized Media Experience. CON8352 Robert Ambrose Media and Entertainment Industry Director Oracle Industry Solutions Group. Media is Shifting from Content-Centric to Customer-Centric. content. content. distribution partners.

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An Audience of One

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  1. An Audience of One Building a Personalized Media Experience CON8352 Robert Ambrose Media and Entertainment Industry Director Oracle Industry Solutions Group Oracle Confidential

  2. Media is Shifting from Content-Centric to Customer-Centric content content distribution partners Analog Modelused partners for maximum reach, with little end-customer contact Content-Centric Digital Modelstarts with the content and looks for a mass audience across channels Customer-Centric Digital Modelstarts with the customer and then understands what content is relevant 15th Century onwards 1990s onwards today and future Oracle Confidential

  3. With a Consistent Experience Across Every Platform Oracle Confidential

  4. New Digital Competitors are Grabbing Market Share 43% averageannualgrowth Blockbuster bankrupt $4.3 BN revenue in 2013 streaming launches Oracle Confidential

  5. How Can Media & Entertainment Companies Respond? Understand Media Consumers Unlock the value of media customer big data Engage Media ConsumersDeliver compelling consumer experiences Monetize Media ConsumersEnable business model innovation and agility Grow advertising revenues through addressable, personalized digital products Grow direct-to-consumer revenues through compelling products and flexible transactions Oracle Confidential

  6. “we're able to make a prediction model, withan accuracy of 92%,that you probably won't renew your subscription” 92%

  7. Oracle Confidential

  8. Millions of Interactions Create Immensely Valuable Data clickstream set-top box data ad consumption mobile devices social media demographics marketing response customer service prospects subscribers transactions identity

  9. Building Unique “DNA Profile” of Each Individual Consumer Content Interests Ad Consumption Socio-Economic Group Devices, Location Social Media Activity Transactions Value Engagement Loyalty Oracle Confidential

  10. This Detailed Customer Data is Immensely Valuable… Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges Build personalized content experiences with relevant recommendations to drive stickiness and impressions Oracle Confidential

  11. This Detailed Customer Data is Immensely Valuable… 3X rise in click-through 30-50% uplift on ad rates 10% increase in VoD views Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges Build personalized content experiences with relevant recommendations to drive stickiness and impressions Oracle Confidential

  12. Let’s Follow a Media Consumer’s Journey Jenny is typical of a modern media consumer She’s busy with work, family and friends – and lots of competing social media and online games – so needs media to be simple She enjoys watching programs on TV and online but often finds she’s missed things that she’d like to watch In the past she’s been a big fan of Fizzible Media’s online catch-up video service But recently other things have got in the way, and it’s been a couple of months since Jenny’s last used the service Oracle Confidential

  13. Oracle Confidential

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  19. From: Fizzible Media To: jenny@mail.com Hi Jenny, It’s always easier to enjoy outdoor living when you have your yard under control. Fizzible Media’s experts have some great time-saving tips to ensure your outside space looks great and is a great space to entertain your guests. Here are three new shows we think you’ll love – and they’re entirely FREE for you Jenny for the next seven days. Guaranteed to make your friends “green” with envy. Click below to watch on your device Back Yard Bliss Home Fruit and Veg Decking Disasters Oracle Confidential

  20. Connect the Silos, Understand Customers, Drive Decisions consumption logs, clickstream & devices customeracquisition, retention single customer view micro-segments scoring preferences behavior interests history first-party data programmatic advertising content metadata, ratings, comments multi-channel marketing transactions and subscriptions content acquisition targetedoffers and sales social mediaactivity product & pricestrategy marketing campaign response next bestoffer personalizedcontent demographic, user and credit data third-party data customer contacts and service cases listen better learn faster execute smarter Oracle Confidential

  21. Enabled by Oracle’s Media Intelligence Solution Marketing Cloud Oracle BI, analytics anddata discovery tools internal Real-TimeCustomer Experience Management external Service Cloud single customer view Oracle BlueKai DMP Data-as-a-Service Master Data data integration Advertising Platforms Identity CommerceSales batch Oracle Big Data ApplianceHadoop File System Oracle Real-Time Decisions Content Sites real-time enrich stream acquire organize learn analyze decide respond Oracle Confidential

  22. How Media Intelligence Works for Media Businesses Turn raw customer interaction data into meaningful events to grow digital and traditional revenues Very rapid deployment of customer-centric big data analytics to unlock new revenues and quick ROI Enrich in-house first-party data with extensive third-party data to target advertising, content and marketing Significantly lower cost and better, faster results than “DIY” big data and analytics projects $ Cut through business and product silos to build compelling experiences for each individual customer Solution specifically designed for media data: customers, content, marketing and advertising Oracle Confidential

  23. Thank You CONTACT www oracle.com/goto/media blogs.oracle.com/media twitter.com/oracle_media • Robert Ambrose • Media & Entertainment Industry Director • robert.ambrose@oracle.com • +44 7776 170118 • @rambrose Oracle Confidential

  24. Oracle Confidential – Internal/Restricted/Highly Restricted

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