BBA In DIGITAL MARKETING

1. BBA In DIGITAL MARKETING In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organisation’s products or services. At Chitkara University, you will merge imagination and technology to help brands grow in an age of digital transformation. Program Overview This certification will increase your market value and prepare you for a career in digital marketing, which is one of the world's fastest expanding professions. You will be able to build powerful and holistic Digital Marketing campaigns if you master these skills. Our Digital Marketing BBA programme focuses on the following major academic components:

2. Understanding the Digital Marketing Landscape and the Customer Funnel It can be difficult to keep track of all the actors, platforms, and opportunities related with digital marketing. Don't let that get in the way of your success. This course provides a comprehensive understanding of the world of digital marketing. Learn how ad networks, demand-side platforms, and data management platforms work with advertisers, agencies, and publishers. Then discover how to assess your clients' demands and determine your major marketing objectives using tried- and-true frameworks. Assessing Opportunities in Paid Digital Media On digital platforms, this is the quickest way to market a product or service. Paid media encompasses things like search engine marketing, email marketing, video marketing, social media ads, and mobile ads in addition to display ads. This course takes you on a tour of the potential and techniques associated with these various paid media channels, as well as guiding you through the process of creating a paid media marketing plan that meets your specific marketing goals. Assessing Opportunities in Owned Digital Media Marketing on your own digital domains, such as your company's website, blog, or social media sites, is an excellent approach to strengthen existing client relationships while also attracting new ones. This course explains how "owned media" differs from "paid media" in terms of opportunities. You'll learn more about content marketing, SEO, social media "fan sites," mobile apps, and virtual reality apps, as well as evaluate the value of owned media projects for your own marketing goals. You will have a plan defining a strategy for your own possible use of these channels at the end of this course. Implementing an Integrated Digital Marketing Plan Through "paid media" and "owned media" initiatives, properly utilising digital marketing helps you to promote your products and services while also creating client relationships. So, how do you put them all together to make a well-rounded marketing strategy? This course will assist you in evaluating and combining your ideas in order to establish a single, comprehensive marketing strategy. The priorities, resources, and performance indicators that are acceptable for your organisation will be included in this strategy. Once you've finished, you'll be able to put this plan into action right away to get results.

3. Program Highlights CAREER CAREER PATHS PATHS- After successful completion of this program, students can work with leading Event Management companies as  Digital marketing analyst  Analytics manager  Blogger  Social media copywriter

4.  Brand ambassador  Chief marketing officer  Community manager  Digital media account executive  Director of public relations and social media  Director of marketing and social media  Director of communications  Search engine marketing strategist  Mobile marketing media planner  Marketing and advertising careers CHITKARA UNIVERSITY (PUNJAB) Chandigarh-Patiala National Highway Punjab 140 401