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‘Shattered Lives’ Campaign 2008

‘Shattered Lives’ Campaign 2008. John Holland Campaign Project Manager HSE, London. Shattered Lives: What is it?. HSE’s biggest advertising campaign in 2007/08. It aims to: raise awareness of slips, trips and falls and inspire action by employers/dutyholders. .

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‘Shattered Lives’ Campaign 2008

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  1. ‘Shattered Lives’ Campaign 2008 John Holland Campaign Project Manager HSE, London

  2. Shattered Lives: What is it? HSE’s biggest advertising campaign in 2007/08. It aims to: • raise awareness of slips, trips and falls and • inspire action by employers/dutyholders.

  3. Shattered Lives: What does it look like? It consists of: • National and trade press advertising • Local radio advertising • Supportive regional publicity • Direct marketing • A website • Inspection activity

  4. Shattered Lives: What does it look like?

  5. Shattered Lives: What does it look like?

  6. Shattered Lives: What does it look like?

  7. Shattered Lives: Why are we doing it? • Falls from Height are the most common cause of workplace fatalities • Slips and trips are the most common kind of major/serious injury

  8. Shattered Lives: Who is it aimed at? Sectors with a prevalence of slips, trips and falls injuries: • Food & Drink Manufacture • Food Retail • Catering & Hospitality • Construction; and • Plant & building Maintenance

  9. Shattered Lives: Main Messages • Slips and trips: there are simple actions you can take to minimise the risk • Falls from height: ensure workers are competent

  10. Shattered Lives: Messages for a Shift Manager in the Food Manufacturing Sector • Put a system in place to stop slips in your workplace • Keep contamination off floors as much as possible. • Act quickly when a spillage occurs to ensure it is cleaned up properly and as quickly as possible

  11. Shattered Lives: Working with Stakeholders – What we can do • Provide articles, quotes, materials and/or speakers to support you. • Share our logo, where appropriate • Publicly acknowledge your support

  12. Shattered Lives: Working with Stakeholders – What you can do • Use ‘Shattered Lives’ as a stimulus to your own initiatives • Promote these as case studies - and share them with others • Become a advocate for ‘Shattered Lives’ – being a leader promoting and sharing the campaign with others e.g. reciprocal links to our website

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