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Meeting Objectives

Meeting Objectives. Present communication stakeholders and donors with C-Change’s SBCC capacity strengthening (CS) work, results, and products in Southern Africa. To encourage use and sustainability of the C-Change CS tools and networks among implementing partners. Overview of C-Change.

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Meeting Objectives

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  1. Meeting Objectives Present communication stakeholders and donors with C-Change’s SBCC capacity strengthening (CS) work, results, and products in Southern Africa. To encourage use and sustainability of the C-Change CS tools and networks among implementing partners

  2. Overview of C-Change Antje Becker-Benton, Deputy Director Regional End of Project Dissemination, June 18 – 19, SA

  3. Content

  4. 1. What is

  5. A Five-Year Global Health and Development Communication Initiative This is more to say, it hasn’t been easy… Mission: Improve the effectiveness and sustainability of communication; Bring about sustainable change by influencing underlying individual and social norms = SBCC

  6. The Partnership

  7. C-Change Objectives 1 2. Capacity strengthening in SBCC skills 1. Scale-up of SBCC best practices 2 4 3 4. SBCC evidence through operations research and M&E 3. Wider SBCC integration within development agendas

  8. Agency-Wide Project Health Democracy and Governance • HIV Prevention • Family Planning (FP) • Malaria Prevention • Gender & Socio-Cultural Issues • Maternal & Child Health • Water and Sanitation • Emerging Pandemic Threats Economic Growth & Trade, Tourism Environment

  9. 2. The Story of

  10. The Story

  11. Understanding social norms of adult audiences (formative research) • Addressing social determinants of behavioral change (SBCC) • Focus on community dialogue, negotiation, rather than persuasion and information dissemination • Participatory materials development • Systematic, competency-based CS approaches • Measurement tools for CS approaches From Year 3 more focus on: Gaps in

  12. 3. What is Social and Behavior Change Communication (SBCC)?

  13. What is SBCC? Social and Behavior Change Communication (SBCC)… Systematic, evidence-and theory based

  14. What is SBCC? • Addresses social context, not just individual behaviors • Use in analysis and design

  15. What is SBCC? Employs various strategies for levels of intervention

  16. Why SBCC? Source: Bev Russel and Social Surveys Africa

  17. Why SBCC? People make meaning of information in their context Culture and networks influence people’s behavior People can’t always control the issues that determine their behavior People’s decisions about health and well-being compete with other priorities

  18. 4. How did we work?

  19. Collaboration in 17 Countries with

  20. How did we work?

  21. Focus of Country-funded SBCC Implementation CS Assessments, training, mentoring, for government and local NGO partners SBCC Coordination with NACs, international & national partners Development of national strategies and participatory materials; used by all partners Institutionalization of SBCC Capacity with universities Formative research, evaluation and dissemination

  22. Illustrative Results as of March

  23. Examples of Country Programming

  24. Selected Formative Research • Multi country study on FP norms in Tanzania and Guatemala • Qualitative study to understand “language of silence” around concurrency in Lesotho • 2 three-country studies in Africa • Preventing HIV among adult women • Assessment of Community Level Prevention Activities With PHDP • Multiple MARP stigma assessments in Jamaica • Action Media workshops and reports

  25. Knowledge Management All materials freely downloadable on the website and from C-Hub Several monthly or bimonthly e-publications (C-Channel, C-Picks, C-Capacity, C-Hub Update and bimonthly updates in Drum Beat). Each has specific focus related to SBCC Subscribers number from 2,500 to 9,000 depending on the e-newsletter.

  26. 5. Resources and tools now available • (USAID external assessment of C-Change CS component, 12/2011) “Overall, the SBCC capacity-strengthening strategy is the best way to create permanent, sustainable institutionalization and use of the SBCC approach. The tools, products, and services that have been developed by the C-Change project over the last four years represent a considerable investment in resources that are now available for wide dissemination and utilization. “

  27. Next up? Emily Bockh with more details on our responses to the identified gaps, approaches and results in SBCC Capacity Strengthening.

  28. Thank You!

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