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The Quilter’s Choice Newsletter Winter 2003

The Quilter’s Choice Newsletter Winter 2003. Presentation Overview. Introduction Why a newsletter? Anatomy of the Newsletter How format and specific features are ideally suited to audience, purpose, and context. Concluding remarks. Letter Head and Newsletter Logo.

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The Quilter’s Choice Newsletter Winter 2003

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  1. The Quilter’s Choice NewsletterWinter 2003

  2. Presentation Overview • Introduction • Why a newsletter? • Anatomy of the Newsletter • How format and specific features are ideally suited to audience, purpose, and context. • Concluding remarks.

  3. Letter Head and Newsletter Logo • Bulleted Items Outlining: • Sales/Specials • Special Events • News Staff names

  4. Every page has the same Header. Look for this throughout Class Descriptions always follow the same format: • Title • Date and Time • Description • Instructor • Fee Note the central placement of the ad to immediately draw the eye.

  5. This is important information so it is placed in a prominent place. We want to make sure people read it. The three column format is consistent throughout the newsletter. Items of special interest are often separated out by a block or border.

  6. A Typical Newsletter Calendar Note: the newsletter also has March and April calendars. Sales are easy to spot Generic calendar format. All boxes are in proportion. All class information is labeled. Classes that run for successive weeks are easier to see.

  7. Purpose – What does it Do? The newsletter’s reason for being is: • To advertise products, classes, and services. • To bring customers into the store to ask questions and to sell product • Toinform customers about promotions, products and general news.

  8. Context - Constraints

  9. Audience - Considerations • Women, ages 25-80. • All are quilters and therefore familiar with specialized vocabulary such as fat quarters,appliqué, sampler, borders.... • Most know the staff on a first name basis. • Most have already been in the store at least once before. • Most are familiar with the newsletter format. • Most receive newsletters from the other quilt stores in the area and make comparisons.

  10. Questions ?

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