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Unleashing Fundraising Success: Strategies for Small Shops

Discover the secrets of successful fundraising with Sandy Rees, a fundraising expert and animal lover, as she shares practical tips and strategies to help your small shop raise more money and grow your programs effectively.

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Unleashing Fundraising Success: Strategies for Small Shops

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  1. Secrets of Successin the Small Shop Sandy Rees Chief Encouragement Officer

  2. You’re in the right place… Have a BIG vision and • Need to raise more money to grow programs • Would love to hire staff or pay yourself! • Haven’t yet mastered fundraising and would love it to be easier

  3. What you’ll get today: • Why your current fundraising isn’t bringing in the money you need • 3-part formula for successful fundraising • The 1-10-1000 Rule • IDEAS for things you can do TODAY!

  4. About me -- • Fundraising Coach • Trainer • Author • Animal lover • Founder of ARF Club Me, Lucy, and Maggie

  5. Here’s my story…

  6. I wasn’t born with fundraising skills…

  7. I’ve always loved animals…

  8. I didn’t sign up for fundraising at career day

  9. Where I learned it was…

  10. Today…

  11. Let’s talk about…fundraising!

  12. When you raise more money, you can save more lives

  13. Why is fundraising so HARD?

  14. Your fundraising problem: • You’re doing it backward

  15. Your fundraising problem: • You’re doing it backward • You’re chasing nickels and dimes

  16. Your fundraising problem: • You’re doing it backward • You’re chasing nickels and dimes • You’re doing sole-source funding

  17. Sole-source funding • Keeps you stuck • Limits how many animals you can help • May knock you out of the running for grants

  18. UnderFundedvs Fully Funded

  19. The Myth of the ShoeString Budget

  20. It’s time to DO something!

  21. What fundraising is: • Donor focused • Partnership opportunity • Transformational for the donor AND the charity

  22. What fundraising isn’t: • Begging • Arm twisting • Selling stuff • “Hitting people up”

  23. Fundraising success formula + + =

  24. Part 1: The Right People

  25. This gets in your way: • The Passion Myth

  26. This gets in your way: • The Passion Myth • Broad appeal

  27. This gets in your way: • The Passion Myth • Broad appeal • Inconsistent outreach

  28. Who’s your Ideal Donor?

  29. Ideal Donor Profile • Male or female? • Age range? • Values? • Fun? • Family? • Spend time? • Spend money? • What else?

  30. The Big Question: Where can you find them easily and in large numbers?

  31. Part 2: The Right Message

  32. This gets in your way: • Self-centeredness

  33. This gets in your way: • Self-centeredness • Existence vs Impact

  34. This gets in your way: • Self-centeredness • Existence vs Impact • Jargon breath

  35. What’s this really say? Members of an avian species of identical plumage congregate.

  36. What’s this really say? It is impossible to indoctrinate a superannuated canine in innovative maneuvers.

  37. What’s this really say? Freedom from encrustations of grime is contiguous to possessing divine attributes.

  38. Find your core number Divide the total expenses from last year by the total units of service to get the core number.

  39. Find your core number Divide the total expenses from last year by the total units of service to get the core number. $50,000 expenses from 2018 6525 days of care $50,000/6,525 = $7.66 per day per animal

  40. Great example… $6.20/day to feed, shelter, and care for a dog

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